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- W3045730397 abstract "The use of superstition as a heuristic in strategic decision-making is a phenomenon that commonly exists in different cultures and influences firms’ strategic behaviors and performance. In spite of its prevalence and importance, the phenomenon has been largely neglected in the strategy literature. As a first step toward filling this research gap, this study introduces the construct of superstitious heuristic and develops its conceptualization and measurement. Synthesizing literature on superstition and heuristics, I explore the definition and dimensionality of the superstitious heuristic, map it into the existing literature, and differentiate it with other traditional heuristics. I develop a Superstitious Heuristic Scale (SHS) that is applicable in different cultures and decision settings and validate it in the strategic decision context. In doing so, this study advances heuristics research in strategic management and offers a new angle to explain firm strategic behavior and performance. In a broader sense, it contributes to behavioral strategy research in response to the call for more endeavors that build the psychological underpinning of strategic management." @default.
- W3045730397 created "2020-08-03" @default.
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- W3045730397 date "2020-08-01" @default.
- W3045730397 modified "2023-09-27" @default.
- W3045730397 title "The Superstitious Heuristic: Conceptualization and Measurement" @default.
- W3045730397 doi "https://doi.org/10.5465/ambpp.2020.13301abstract" @default.
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