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• W3045937756 abstract "This symposium extends employer branding knowledge and practice in three areas. First, we address the lack of understanding of the longer-term effects of employer branding, specifically its influence on post-hire outcomes like experienced job meaningfulness, employee burnout, and turnover is investigated. Second, we deal with the the rise of social media as an important context within which information leading to employer brands resides. Third, our symposium will also highlight the psychological processes underlying the cognitive processing of employer brands. Our six presentations provide evidence from rigorous scientific investigations on these subject matter. In so doing, this symposium will help to set the course for future research in employer branding by highlighting overlooked phenomena and presenting evidence gathered from novel contexts." @default.
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• W3045937756 date "2020-08-01" @default.
• W3045937756 modified "2023-10-16" @default.
• W3045937756 title "Employer Branding: Extending Methodological and Theoretical Boundaries" @default.
• W3045937756 doi "https://doi.org/10.5465/ambpp.2020.14740symposium" @default.
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