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- W3045970737 abstract "In this article we investigate some of the questions surrounding a specific digital venue for science communication: TED. As the TED archive contains hundreds of talks, we have chosen to focus specifically on science and technology TED talks. We investigate what these talks are signaling to the public and especially to businesses interested in new ventures and new managerial profiles for their research and development. What formulations of science are performed in top ranked TED talks? How this may impact on corporate strategic activities, especially resources allocation and selection of innovation initiatives as well as changes in corporate level staff? In particular, we take a close look at gender representation of scientists (and technologists) in the TED talk sphere. To this end, we focus on the most popular talks given by women and men in an attempt to discern whether, or not there is a difference between what women and men talk about." @default.
- W3045970737 created "2020-08-03" @default.
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- W3045970737 date "2020-08-01" @default.
- W3045970737 modified "2023-09-27" @default.
- W3045970737 title "Signaling Gender and Managerial Profiles in Science and Technology TED Talks: An Interpretive Study" @default.
- W3045970737 doi "https://doi.org/10.5465/ambpp.2020.20213abstract" @default.
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