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- W3046186283 abstract "The aim of this paper is to better understand how multimodal organizational discourse on corporate social responsibility (CSR) and corporate sustainability (CS) silences many of the most significant negative impacts of those organizations on society. Drawing on theories of the rhetoric of silence and using a social semiotic approach, we examine how the corporate production of a series of interconnected reports, webpages and social media posts abstract, simplify, minimize and omit important people, actions and events. Moving beyond the concept of greenwashing, our analyses of the tactics deployed at the granular and the ideological levels uncover organizations’ strategies of silence. These strategies violate the commitment to transparency implicit and explicit in corporate communication on non-financial performance. While there is an increasing interest in the visual in organization studies, few authors have explored how verbal and visual representations convey discourse. In this study, we go further than investigating each mode in isolation to show how their combination creates meaning." @default.
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- W3046186283 date "2020-08-01" @default.
- W3046186283 modified "2023-10-16" @default.
- W3046186283 title "The Sounds of Silence: A Multimodal Approach to Silencing Strategies in Corporate CSR Discourse" @default.
- W3046186283 doi "https://doi.org/10.5465/ambpp.2020.13429abstract" @default.
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