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- W3046189871 abstract "Television a common appliance in every household which is entertaining the complete familyever since it was introduced. It is seen as a main medium of communication by the advertisers to reach morenumber of people in less time. No matter how many entertainment sources we have, television remains to bepremier entertainment source. As viewers of television were increasing, the sources of revenue for televisionindustry have also started increasing. Due to increasing numbers of COVID-19, people remained at homeskeeping the television viewers‟ numbers at record heights. But television revenue numbers were quite oppositeto viewership. This became more concern for the broadcasters as they have to run the show. Present paper triedto identify the changing trends in Indian television viewers during COVID-19 and suggested some strategies forthe broadcasters to increase their revenues by not just relying upon advertisements." @default.
- W3046189871 created "2020-08-03" @default.
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- W3046189871 date "2020-01-01" @default.
- W3046189871 modified "2023-09-24" @default.
- W3046189871 title "EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY" @default.
- W3046189871 hasPublicationYear "2020" @default.
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