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- W3047046722 abstract "The President's speech, which is aimed at both informing and influencing the public, is subject to scientific consideration as an important component of identifying a particular country. In this regard, we find it most interesting to study the communicative behavior of an already elected political leader and identify strategies and tactics of image discourse that support the image formed during the election campaign. To expand coverage in the international media space, the Internet is the channel for transmitting image discourse. Internet users of social networks can evaluate the President's communicative behavior and engage in a virtual dialogue with him. The social network “Twitter” is the official channel of communication between the President and the public and has a multi-million audience. A limited-size tweet makes it possible to convey relevant information in a short and concise manner, maintaining the image of the initiator, and getting a quick response to it. The study of the tweets of the presidents of France and Russia allows us to identify the communicative strategy and tactics of their image discourse and assess their effectiveness. This article analyzes the implementation of speech strategies and tactics that support the image of the current presidents of France, Emmanuel Jean-Michel Frederic Macron, and Russia, Vladimir V. Putin, based on their tweets. In addition, the features of the speech behavior of the two presidents that affect the maintenance of their international political image are considered and compared." @default.
- W3047046722 created "2020-08-10" @default.
- W3047046722 creator A5020204246 @default.
- W3047046722 date "2020-08-03" @default.
- W3047046722 modified "2023-09-23" @default.
- W3047046722 title "President Macron’s And Putin’s Image Discourse On The Material Of Their Tweets" @default.
- W3047046722 doi "https://doi.org/10.15405/epsbs.2020.08.85" @default.
- W3047046722 hasPublicationYear "2020" @default.
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