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- W3047189968 abstract "Based on a brand experience survey done on global mobile phone brands, we have analysed how brand experiences impact brand loyalty and are associated to prior product selections. We have created tw ..." @default.
- W3047189968 created "2020-08-10" @default.
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- W3047189968 date "2016-06-19" @default.
- W3047189968 modified "2023-09-27" @default.
- W3047189968 title "Exploring how brand experience measurement could be used for integrating marketing and R&D" @default.
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