Matches in SemOpenAlex for { <https://semopenalex.org/work/W3047255654> ?p ?o ?g. }
Showing items 1 to 99 of
99
with 100 items per page.
- W3047255654 endingPage "5810" @default.
- W3047255654 startingPage "5795" @default.
- W3047255654 abstract "Electronic word of mouth (e-WOM) has achieved a considerable attention in business and academics because of the growing engagement of consumers and businesses in social media. Consumers use e-WOM communication on the various stages of consumer decision making process. The present study aims to identify the key characteristics of e-WOM regarding information adoption in evaluation of alternatives. To achieve this, a conceptual framework was developed based on the information adoption model. This model can help understand the various factors that can help explaining the role of information adopted via e-WOM for the evaluation of alternatives. The structural equation model examines the relationship by using attitude about e-WOM as a moderator for the relationship between the information usefulness and message informativeness and source credibility. A sample of 409 respondents was used for the data collection. The findings culminated that message informativeness, source credibility, perceived information usefulness, attitude about e-WOM were key factors that creates significant impact on information adoption. It has also been viewed that, source credibility has the more significant influence on information adoption in evaluation of alternative than message informativeness. This study will guide the prospective customers regarding buying behaviour more accurately and facilitates practitioners to amend their e-WOM media strategies." @default.
- W3047255654 created "2020-08-10" @default.
- W3047255654 creator A5029391472 @default.
- W3047255654 creator A5052298952 @default.
- W3047255654 creator A5055073036 @default.
- W3047255654 creator A5078846010 @default.
- W3047255654 creator A5081723175 @default.
- W3047255654 date "2020-06-06" @default.
- W3047255654 modified "2023-09-23" @default.
- W3047255654 title "Role of electronic word of mouth (e-WOM) in evaluation of alternatives for consumer decision making" @default.
- W3047255654 hasPublicationYear "2020" @default.
- W3047255654 type Work @default.
- W3047255654 sameAs 3047255654 @default.
- W3047255654 citedByCount "0" @default.
- W3047255654 crossrefType "journal-article" @default.
- W3047255654 hasAuthorship W3047255654A5029391472 @default.
- W3047255654 hasAuthorship W3047255654A5052298952 @default.
- W3047255654 hasAuthorship W3047255654A5055073036 @default.
- W3047255654 hasAuthorship W3047255654A5078846010 @default.
- W3047255654 hasAuthorship W3047255654A5081723175 @default.
- W3047255654 hasConcept C105795698 @default.
- W3047255654 hasConcept C112698675 @default.
- W3047255654 hasConcept C119857082 @default.
- W3047255654 hasConcept C13606891 @default.
- W3047255654 hasConcept C136764020 @default.
- W3047255654 hasConcept C137913393 @default.
- W3047255654 hasConcept C144133560 @default.
- W3047255654 hasConcept C15744967 @default.
- W3047255654 hasConcept C162853370 @default.
- W3047255654 hasConcept C17744445 @default.
- W3047255654 hasConcept C199539241 @default.
- W3047255654 hasConcept C26517878 @default.
- W3047255654 hasConcept C2776620684 @default.
- W3047255654 hasConcept C2778095710 @default.
- W3047255654 hasConcept C2778813691 @default.
- W3047255654 hasConcept C2780224610 @default.
- W3047255654 hasConcept C33923547 @default.
- W3047255654 hasConcept C38652104 @default.
- W3047255654 hasConcept C41008148 @default.
- W3047255654 hasConcept C518677369 @default.
- W3047255654 hasConcept C71104824 @default.
- W3047255654 hasConcept C77088390 @default.
- W3047255654 hasConcept C77805123 @default.
- W3047255654 hasConcept C93225998 @default.
- W3047255654 hasConceptScore W3047255654C105795698 @default.
- W3047255654 hasConceptScore W3047255654C112698675 @default.
- W3047255654 hasConceptScore W3047255654C119857082 @default.
- W3047255654 hasConceptScore W3047255654C13606891 @default.
- W3047255654 hasConceptScore W3047255654C136764020 @default.
- W3047255654 hasConceptScore W3047255654C137913393 @default.
- W3047255654 hasConceptScore W3047255654C144133560 @default.
- W3047255654 hasConceptScore W3047255654C15744967 @default.
- W3047255654 hasConceptScore W3047255654C162853370 @default.
- W3047255654 hasConceptScore W3047255654C17744445 @default.
- W3047255654 hasConceptScore W3047255654C199539241 @default.
- W3047255654 hasConceptScore W3047255654C26517878 @default.
- W3047255654 hasConceptScore W3047255654C2776620684 @default.
- W3047255654 hasConceptScore W3047255654C2778095710 @default.
- W3047255654 hasConceptScore W3047255654C2778813691 @default.
- W3047255654 hasConceptScore W3047255654C2780224610 @default.
- W3047255654 hasConceptScore W3047255654C33923547 @default.
- W3047255654 hasConceptScore W3047255654C38652104 @default.
- W3047255654 hasConceptScore W3047255654C41008148 @default.
- W3047255654 hasConceptScore W3047255654C518677369 @default.
- W3047255654 hasConceptScore W3047255654C71104824 @default.
- W3047255654 hasConceptScore W3047255654C77088390 @default.
- W3047255654 hasConceptScore W3047255654C77805123 @default.
- W3047255654 hasConceptScore W3047255654C93225998 @default.
- W3047255654 hasIssue "1" @default.
- W3047255654 hasLocation W30472556541 @default.
- W3047255654 hasOpenAccess W3047255654 @default.
- W3047255654 hasPrimaryLocation W30472556541 @default.
- W3047255654 hasRelatedWork W1086327056 @default.
- W3047255654 hasRelatedWork W2003845764 @default.
- W3047255654 hasRelatedWork W2041325616 @default.
- W3047255654 hasRelatedWork W2067673854 @default.
- W3047255654 hasRelatedWork W2094242492 @default.
- W3047255654 hasRelatedWork W2548874016 @default.
- W3047255654 hasRelatedWork W2562958089 @default.
- W3047255654 hasRelatedWork W2741009737 @default.
- W3047255654 hasRelatedWork W2787970735 @default.
- W3047255654 hasRelatedWork W2948013797 @default.
- W3047255654 hasRelatedWork W3021242490 @default.
- W3047255654 hasRelatedWork W3023508632 @default.
- W3047255654 hasRelatedWork W3041461729 @default.
- W3047255654 hasRelatedWork W3095853100 @default.
- W3047255654 hasRelatedWork W3097710445 @default.
- W3047255654 hasRelatedWork W3108387887 @default.
- W3047255654 hasRelatedWork W3110592398 @default.
- W3047255654 hasRelatedWork W3133903506 @default.
- W3047255654 hasRelatedWork W3166984997 @default.
- W3047255654 hasRelatedWork W3199037056 @default.
- W3047255654 hasVolume "12" @default.
- W3047255654 isParatext "false" @default.
- W3047255654 isRetracted "false" @default.
- W3047255654 magId "3047255654" @default.
- W3047255654 workType "article" @default.