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- W3047428061 abstract "The authors of this article study the concept of political discourse and its multimodality, determine the dominant types of the relationship between the verbal and visual channels of information transfer within the framework of a multimodal metaphor in media. The political discourse is multimodal as it simultaneously interacts with various semiotic systems that transmit information. Multimodal discourse is studied implementing two approaches: the study of correlation of different semiotic codes of the multimodal discourse, focused on monomodal semiotic codes and the interaction of information of various modalities during multimodal communication. We focus on the study of multimodality, presented in political cartoons posted on the Twitter online platform. Social media discourse is a multifaceted and dynamic phenomenon, one of the manifestations of which has become the social media. A multimodal metaphor is a metaphor in which the source domain and the target domain are represented by different modes. The analysis of the political cartoon explicating the phenomena of migration and terrorism has led to the conclusion that most often in the variety of polycode texts, the complimentary and interpretative forms of correlation of the graphic and verbal channels are used. The types of presuppositions are extralinguistic, political, logical and linguistic with logical presupposition being the obligatory one. The effectiveness of political discourse depends on the successful combination of verbal and non-verbal components. The research proves the key role of the visual component for understanding the multimodal metaphor in political discourse." @default.
- W3047428061 created "2020-08-10" @default.
- W3047428061 creator A5088867095 @default.
- W3047428061 date "2020-08-03" @default.
- W3047428061 modified "2023-09-27" @default.
- W3047428061 title "A View On Political Discourse In The Light Of Multimodality" @default.
- W3047428061 doi "https://doi.org/10.15405/epsbs.2020.08.137" @default.
- W3047428061 hasPublicationYear "2020" @default.
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