Matches in SemOpenAlex for { <https://semopenalex.org/work/W3047740468> ?p ?o ?g. }
- W3047740468 endingPage "275" @default.
- W3047740468 startingPage "264" @default.
- W3047740468 abstract "Abstract Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their boundary-spanning roles. Our research draws from social exchange theory and task-technology fit theory to test a model that examines how salespeople use CRM and social media technologies differentially to support competitive information collection, product information communication, and buyer information sharing. Dyadic data from industrial buyers and sellers is used to analyze the technology-behavior relationships. Our study's results reveal social media use and CRM technology both positively influence buyer-seller information exchanges; however, each technology takes a distinct route to enable the information exchange between the buyer and the seller. The results also suggest that managers need to champion the use of both technology applications to their salesforce." @default.
- W3047740468 created "2020-08-13" @default.
- W3047740468 creator A5001498392 @default.
- W3047740468 creator A5006113540 @default.
- W3047740468 creator A5042491797 @default.
- W3047740468 creator A5048466326 @default.
- W3047740468 date "2020-10-01" @default.
- W3047740468 modified "2023-10-13" @default.
- W3047740468 title "Social media and customer relationship management technologies: Influencing buyer-seller information exchanges" @default.
- W3047740468 cites W1546796613 @default.
- W3047740468 cites W1571750337 @default.
- W3047740468 cites W1577769868 @default.
- W3047740468 cites W1587451402 @default.
- W3047740468 cites W1735053150 @default.
- W3047740468 cites W1890811855 @default.
- W3047740468 cites W1966842282 @default.
- W3047740468 cites W1974657225 @default.
- W3047740468 cites W1975931787 @default.
- W3047740468 cites W1977526786 @default.
- W3047740468 cites W1978712750 @default.
- W3047740468 cites W1979086387 @default.
- W3047740468 cites W1984505196 @default.
- W3047740468 cites W1988289230 @default.
- W3047740468 cites W1992963834 @default.
- W3047740468 cites W1994663432 @default.
- W3047740468 cites W2003626162 @default.
- W3047740468 cites W2006408085 @default.
- W3047740468 cites W2006681980 @default.
- W3047740468 cites W2008439612 @default.
- W3047740468 cites W2010675130 @default.
- W3047740468 cites W2013584577 @default.
- W3047740468 cites W2014435970 @default.
- W3047740468 cites W2021451445 @default.
- W3047740468 cites W2023088755 @default.
- W3047740468 cites W2031659093 @default.
- W3047740468 cites W2037373569 @default.
- W3047740468 cites W2037846862 @default.
- W3047740468 cites W2040111550 @default.
- W3047740468 cites W2040216335 @default.
- W3047740468 cites W2044331324 @default.
- W3047740468 cites W2045290959 @default.
- W3047740468 cites W2046349551 @default.
- W3047740468 cites W2055278701 @default.
- W3047740468 cites W2055410913 @default.
- W3047740468 cites W2056749799 @default.
- W3047740468 cites W2058562280 @default.
- W3047740468 cites W2059047901 @default.
- W3047740468 cites W2064808927 @default.
- W3047740468 cites W2066739034 @default.
- W3047740468 cites W2069651464 @default.
- W3047740468 cites W2071369419 @default.
- W3047740468 cites W2081760203 @default.
- W3047740468 cites W2085775137 @default.
- W3047740468 cites W2088104143 @default.
- W3047740468 cites W2091550296 @default.
- W3047740468 cites W2092079328 @default.
- W3047740468 cites W2092672543 @default.
- W3047740468 cites W2093092925 @default.
- W3047740468 cites W2097552874 @default.
- W3047740468 cites W2098481455 @default.
- W3047740468 cites W2105846236 @default.
- W3047740468 cites W2106096361 @default.
- W3047740468 cites W2110996350 @default.
- W3047740468 cites W2111398406 @default.
- W3047740468 cites W2114854989 @default.
- W3047740468 cites W2118855551 @default.
- W3047740468 cites W2119885190 @default.
- W3047740468 cites W2120169777 @default.
- W3047740468 cites W2126840412 @default.
- W3047740468 cites W2130892515 @default.
- W3047740468 cites W2132652356 @default.
- W3047740468 cites W2136244141 @default.
- W3047740468 cites W2139898527 @default.
- W3047740468 cites W2146123582 @default.
- W3047740468 cites W2149832858 @default.
- W3047740468 cites W2158123328 @default.
- W3047740468 cites W2164385948 @default.
- W3047740468 cites W2167344400 @default.
- W3047740468 cites W2168082050 @default.
- W3047740468 cites W2173765169 @default.
- W3047740468 cites W2212367143 @default.
- W3047740468 cites W2229051148 @default.
- W3047740468 cites W2235659360 @default.
- W3047740468 cites W2251971545 @default.
- W3047740468 cites W2327216040 @default.
- W3047740468 cites W2460159955 @default.
- W3047740468 cites W2464959222 @default.
- W3047740468 cites W2518224431 @default.
- W3047740468 cites W2554342282 @default.
- W3047740468 cites W2587667678 @default.
- W3047740468 cites W2614781887 @default.
- W3047740468 cites W2727972328 @default.
- W3047740468 cites W2730739550 @default.
- W3047740468 cites W2744912550 @default.
- W3047740468 cites W2748111398 @default.
- W3047740468 cites W2753866995 @default.
- W3047740468 cites W2765590885 @default.
- W3047740468 cites W2767422446 @default.