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- W3048229915 abstract "Kerala, for many centuries, has been acknowledged as the land for alternative medical systems like Ayurveda, Yoga, Unani, Sidha and Naturopathy and also for its medical pluralism. Inspite of the fact that Ayurvedais being practiced as an alternative medicine all over globe, Kerala isthe only place where this stream of medicine still follows age-old traditional texts for treatment and preparation of Ayurvedic medicine and as recently emerged as the hub for Ayurvedic treatment for the wellness seekers across the globe. Kerala has successfully developed a paradigmatic shift in the way Ayurveda is branded globally, from “medication to medicinal services resulting in “wellness” from “illness”. Globally Ayurveda is gaining popularity as many consider this “science of life” as alternative solution for multipleailments due to the side effects of the modern drugs and the levels of their toxicity .The objective of this study is to explore the concept of Ayurveda tourism in Kerala and the competitive advantages of Kerala as an Ayurveda tourism destination." @default.
- W3048229915 created "2020-08-13" @default.
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- W3048229915 date "2020-07-30" @default.
- W3048229915 modified "2023-09-24" @default.
- W3048229915 title "Ayurveda Tourism: Prescription for Kerala’s Tourism Development" @default.
- W3048229915 hasPublicationYear "2020" @default.
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