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• W3048397904 startingPage "104200" @default.
• W3048397904 abstract "To mainstream sustainability, we need to understand the value gained from sustainability by users. We apply a user-centred design methodology to develop an agile, iterative, incremental and reflexive process to understand the sustainability value proposition for Lufthansa City Center travel agents. We analyse the failure of sustainability communications within the online platforms used by these agents and explore why the agents factor out sustainability information during the customer sales process. We identify how agents and customers understand sustainability, and we explore opportunities to co-create sustainability value. Furthermore, we prototype, and then test, methods of empowering travel agents to communicate sustainability to their customers as a value-adding proposition." @default.
• W3048397904 created "2020-08-18" @default.
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• W3048397904 date "2021-02-01" @default.
• W3048397904 modified "2023-10-11" @default.
• W3048397904 title "Value co-creation in sustainable tourism: A service-dominant logic approach" @default.
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• W3048397904 doi "https://doi.org/10.1016/j.tourman.2020.104200" @default.
• W3048397904 hasPublicationYear "2021" @default.
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