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- W3048479640 abstract "With the “Internet +” strategy to use the Internet for the integration of the entire industry, the largest amount of user data in the history of human data has been formed. The Alipay data is a very important part of this, which constructs multi-dimensional user portraits and also innovates the content of user portraits more comprehensively. This paper first Outlines the process of alipay’s handling of users’ big data. Then the process of constructing user portraits through alipay big data is analyzed in detail, and focus on the analysis of the deficiency in the process, some suggestions and countermeasures are given. Through the analysis of the process of constructing user portraits of Alipay data, it has a profound and even subversive influence on the business model, finance, business services and news media industry in the Internet era." @default.
- W3048479640 created "2020-08-18" @default.
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- W3048479640 date "2020-08-13" @default.
- W3048479640 modified "2023-09-27" @default.
- W3048479640 title "Construction of User Portrait Based on Alipay Big Data" @default.
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- W3048479640 doi "https://doi.org/10.1007/978-3-030-53980-1_69" @default.
- W3048479640 hasPublicationYear "2020" @default.
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