Matches in SemOpenAlex for { <https://semopenalex.org/work/W3048657739> ?p ?o ?g. }
- W3048657739 endingPage "217" @default.
- W3048657739 startingPage "193" @default.
- W3048657739 abstract "Research often examines disruption in the context of head-to-head competition between firms and technologies. In contrast, we examine the unique dynamics of disruptive technologies within supplier ecosystems. We do so through an inductive multiple case study set in the global advertising industry from 2008–2013, as the industry grappled with the emergence of social media. Using rich archival and field data, we closely track five global consumer goods manufacturers and their associated advertising suppliers as they attempted to integrate social media into their advertising activities. Our primary contribution is to unpack the process by which firms reconfigure their supplier ecosystems to address disruptive new technologies. Our framework reveals that integrating new technologies may require firms to reconfigure the distributions of both activity and power, and that fundamental trade-offs may leave the value of new technologies unrealized. Broadly, we contribute to research and theory on buyer-supplier relationships, alliances, and technology disruption by bringing a more realistic perspective that considers firms’ network of suppliers and interfirm turf wars in technology adoption." @default.
- W3048657739 created "2020-08-18" @default.
- W3048657739 creator A5028316381 @default.
- W3048657739 creator A5081846573 @default.
- W3048657739 date "2020-09-01" @default.
- W3048657739 modified "2023-09-30" @default.
- W3048657739 title "Forced Ecosystems and Digital Stepchildren: Reconfiguring Advertising Suppliers to Realize Disruptive Social Media Technology" @default.
- W3048657739 cites W1540343830 @default.
- W3048657739 cites W1588595898 @default.
- W3048657739 cites W1603445188 @default.
- W3048657739 cites W1752384673 @default.
- W3048657739 cites W1851730431 @default.
- W3048657739 cites W1858726190 @default.
- W3048657739 cites W1973459906 @default.
- W3048657739 cites W1975937000 @default.
- W3048657739 cites W1981733426 @default.
- W3048657739 cites W1995168141 @default.
- W3048657739 cites W2004336976 @default.
- W3048657739 cites W2009797692 @default.
- W3048657739 cites W2013382752 @default.
- W3048657739 cites W2014740757 @default.
- W3048657739 cites W2015930340 @default.
- W3048657739 cites W2019895664 @default.
- W3048657739 cites W2025051424 @default.
- W3048657739 cites W2026048329 @default.
- W3048657739 cites W2029258167 @default.
- W3048657739 cites W2034640466 @default.
- W3048657739 cites W2038283456 @default.
- W3048657739 cites W2038521799 @default.
- W3048657739 cites W2040464062 @default.
- W3048657739 cites W2040865812 @default.
- W3048657739 cites W2042410443 @default.
- W3048657739 cites W2046854084 @default.
- W3048657739 cites W2055052606 @default.
- W3048657739 cites W2055711610 @default.
- W3048657739 cites W2056683859 @default.
- W3048657739 cites W2057289437 @default.
- W3048657739 cites W2067233189 @default.
- W3048657739 cites W2068075854 @default.
- W3048657739 cites W2071387358 @default.
- W3048657739 cites W2075412397 @default.
- W3048657739 cites W2082944686 @default.
- W3048657739 cites W2083335094 @default.
- W3048657739 cites W2083428549 @default.
- W3048657739 cites W2089972735 @default.
- W3048657739 cites W2092636600 @default.
- W3048657739 cites W2098094058 @default.
- W3048657739 cites W2098927478 @default.
- W3048657739 cites W2101805283 @default.
- W3048657739 cites W2104968576 @default.
- W3048657739 cites W2109412263 @default.
- W3048657739 cites W2110956468 @default.
- W3048657739 cites W2111367585 @default.
- W3048657739 cites W2113333428 @default.
- W3048657739 cites W2117566259 @default.
- W3048657739 cites W2124687760 @default.
- W3048657739 cites W2127027722 @default.
- W3048657739 cites W2134543901 @default.
- W3048657739 cites W2138773780 @default.
- W3048657739 cites W2139067007 @default.
- W3048657739 cites W2139315062 @default.
- W3048657739 cites W2139331609 @default.
- W3048657739 cites W2142090526 @default.
- W3048657739 cites W2143906948 @default.
- W3048657739 cites W2144493231 @default.
- W3048657739 cites W2146458355 @default.
- W3048657739 cites W2147308456 @default.
- W3048657739 cites W2153853937 @default.
- W3048657739 cites W2154321929 @default.
- W3048657739 cites W2156729510 @default.
- W3048657739 cites W2162053261 @default.
- W3048657739 cites W2166884648 @default.
- W3048657739 cites W2167928095 @default.
- W3048657739 cites W2180810957 @default.
- W3048657739 cites W2326331140 @default.
- W3048657739 cites W2523588396 @default.
- W3048657739 cites W2551675031 @default.
- W3048657739 cites W2594422524 @default.
- W3048657739 cites W2607918456 @default.
- W3048657739 cites W2613702260 @default.
- W3048657739 cites W2768957938 @default.
- W3048657739 cites W2769899779 @default.
- W3048657739 cites W2770315816 @default.
- W3048657739 cites W2773503899 @default.
- W3048657739 cites W2799670133 @default.
- W3048657739 cites W2808237418 @default.
- W3048657739 cites W2946420406 @default.
- W3048657739 cites W3080357992 @default.
- W3048657739 cites W3121606624 @default.
- W3048657739 cites W3121641248 @default.
- W3048657739 cites W3121971504 @default.
- W3048657739 cites W3122687570 @default.
- W3048657739 cites W3123282572 @default.
- W3048657739 cites W3123309072 @default.
- W3048657739 cites W3123311994 @default.
- W3048657739 cites W3123397884 @default.
- W3048657739 cites W3123718160 @default.
- W3048657739 cites W3124074442 @default.