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- W3048673462 abstract "Social media industry partnerships are essential to understand the politics and economies of social data flowing between platforms and third-parties. We investigate how platform partnerships evolve over time to understand: (i) the dynamic roles of platforms and partners as data brokers, (ii) their diversification by catering to a growing number of stakeholders, all with distinct interests, and (iii) their gradual entrenchment as dominant actors within the internet industry. We focus on Facebook and Twitter as two dominant platforms that function both as data aggregators and marketing platforms that operate multiple dedicated partner programmes and that cater to a wide array of industry partners. We employ a mixed methods approach. On the one hand, 'digital methods' for mapping partnerships over time using archived pages of Facebook and Twitter's official partner programme directories, as well as developer documentation from the Internet Archive to enquire into changing partnership types and platform features. On the other hand, we conducted semi-structured interviews with selected partners to investigate their distinct roles, positions, and data strategies within the industry as well as their volatile relationships with Facebook and Twitter. By considering how partnership alliances are forged and subsequently dissolve over time, we offer insights into 'stakeholder politics' as well as platforms' entrenchment within the internet industry. Simultaneously, Facebook and Twitter also engage in shaping the digital advertising ecosystem thereby establishing path dependencies; the ways in which other third-parties become directly or indirectly platform dependent. Lastly, our goal is to contribute novel methods and strategies for studying internet-related industries and complex networks of data intermediaries by using digital traces. In brief, we aim to develop a critical account of the political economy of social data by addressing the infrastructural dimension of platform data power." @default.
- W3048673462 created "2020-08-18" @default.
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- W3048673462 date "2017-01-01" @default.
- W3048673462 modified "2023-09-23" @default.
- W3048673462 title "Platform power. Investigating platform/industry partnerships and the political economy of social data" @default.
- W3048673462 doi "https://doi.org/10.22215/datapower.v2017i0.88" @default.
- W3048673462 hasPublicationYear "2017" @default.
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