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- W3048750070 abstract "This chapter measures the attitudes of people residing in the Kingdom of Bahrain toward adopting mobile banking technology, also known as e-Wallets. The Technology Acceptance Model, the Unified Theory of Acceptance and Use of Technology, and the Diffusion of Innovations model were used to construct a questionnaire with the added focus on the promotional aspects. A total of 1,740 responses obtained from individuals in Bahrain revealed a high level of adoption rates. All dimensions measured were confirmed to have a significant impact on the adoption of e-Wallets, particularly those related to promotional benefits, which reveals a need for future studies to focus on the marketing approaches of mobile payment technologies. Studied factors were confirmed to have a significant impact on the usage and adoption of e-Wallets in the Kingdom of Bahrain. More focus is required from a benefits perspective rather than the technical perspective. Financial institutions need to pay more considerable attention to the changing mindsets of people toward making payments and the shift to new technologies." @default.
- W3048750070 created "2020-08-18" @default.
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- W3048750070 date "2021-01-01" @default.
- W3048750070 modified "2023-10-02" @default.
- W3048750070 title "The Adoption of E-Wallets" @default.
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- W3048750070 doi "https://doi.org/10.4018/978-1-7998-3257-7.ch015" @default.
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