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- W3048761831 abstract "Penelitian ini bertujuan untuk menganalisis pengaruh positive electronic word of mouth, negative electronic word of mouth dan product knowledge terhadap purchase intention. Metode pengumpulan data menggunakan kuisioner dengan teknik purposive sampling kepada 210 responden yang pernah berkunjung ke restoran fine dining di Jakarta minimal satu kali dalam 3 bulan terakhir. Alat analisis data yang digunakan untuk menguji validitas adalah confirmatory factor analysis, uji reliabilitas adalah cronbach's alpha, dan uji hipotesis adalah Structural Equation Model (SEM).Hasil yang didapat dari penelitian ini adalah terdapat pengaruh positif positive electronic word of mouth dan product knowledge terhadap purchase intention. Tidak terdapat pengaruh negatif negative electronic word of mouth terhadap purchase intention. Peneliti selanjutnya disarankan meneliti restoran cepat saji atau restoan jepang." @default.
- W3048761831 created "2020-08-18" @default.
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- W3048761831 date "2019-09-13" @default.
- W3048761831 modified "2023-09-24" @default.
- W3048761831 title "Anteseden dari purchase intention" @default.
- W3048761831 hasPublicationYear "2019" @default.
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