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• W3048837029 abstract "Penelitian ini bertujuan untuk mengetahui perilaku responden sebagai konsumen rumah tangga daging sapi di Kota Pematangsiantar, untuk mengetahui perilaku industri daging sapi di Kota Pematangsiantar serta untuk menganalisis faktor-faktor permintaan daging sapi di Kota Pematangsiantar. Tujuan peneliti 1 dan 2 menggunakan metode survey dan metode analisis deskriptif, Tujuan peneliti yang ke 3 menggunakan Metode analisis data yang digunakan adalah model regresi linier berganda yang diolah dengan program SPSS 22 dengan penguji hipotesis yang terdiri dari koefisien (R2 ), uji F dan uji t. Hasil Penelitian menujukkan bahwa Harga daging sapi, harga daging kambing, dan pendapatan konsumen mampu menjelaskan variabel permintaan sebesar 80,2%. Sedangkan sisanya sebesar 19,8% dijelaskan oleh variabel lain yang tidak disertakan pada persamaan. secara parsial dari ketiga variabel bebas (independent) terdapat dua variabel (harga daging sapi dan harga daging kambing) berpengaruh tidak nyata dan positif terhadap permintaan. Variabel pendapatan konsumen berpengaruh nyata dan positif artinya bahwa setiap penambahan satuan pendapatan konsumen akan menambah permintaan daging sapi.&#x0D; &#x0D; ABSTRACT&#x0D; This study aims to determine the behavior of respondents as consumers of beef households in Pematangsiantar City, to determine the behavior of the beef industry in Pematangsiantar City and to analyze the factors of beef demand in Pematangsiantar City. Researchers goals 1 and 2 use survey methods and descriptive analysis methods, Researchers aim 3 using data analysis methods used is a multiple linear regression model that is processed with the SPSS 22 program with hypothesis testing consisting of coefficients (R2), F test and t test. The results showed that the price of beef, goat meat prices, and consumer income is able to explain the demand variable of 80.2%. While the remaining 19.8% is explained by other variables not included in the equation. partially from the three independent variables, there are two variables (beef prices and mutton prices) that have no significant and positive effect on demand. The variable of consumer income has a significant and positive effect, meaning that each additional unit of consumer income will increase beef demand." @default.
• W3048837029 created "2020-08-18" @default.
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• W3048837029 date "2020-08-10" @default.
• W3048837029 modified "2023-09-27" @default.
• W3048837029 title "Faktor-Faktor Yang Mempengaruhi Permintaan Daging Sapi Di Kota Pematangsiantar" @default.
• W3048837029 doi "https://doi.org/10.36985/agrilink.v9i2.432" @default.
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