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- W3049202332 abstract "This study aims to determine the effect of product quality and promotion on consumer purchasing decisions at Floris Florists in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study product quality significantly influence consumer purchasing decisions by 40.9%, the hypothesis test obtained t count> t table or (8.069> 1.986). The promotion has a significant effect on consumer purchasing decisions by 39.3%, the hypothesis test is obtained t count> t table or (7.796> 1.986). Product quality and promotion simultaneously have a significant effect on consumer purchasing decisions with a regression equation Y = 10.681 + 0.382X1 + 0.361X2 and an influential contribution of 50.2%, the hypothesis test is obtained F count> F table or (46.890> 2.700)." @default.
- W3049202332 created "2020-08-21" @default.
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- W3049202332 date "2020-08-10" @default.
- W3049202332 modified "2023-10-18" @default.
- W3049202332 title "The Effect of Product Quality and Promotion on Consumer Purchasing Decisions" @default.
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- W3049202332 doi "https://doi.org/10.36555/almana.v4i2.1356" @default.
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