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- W3049648168 abstract "Consumers’ ability to control in commodity transactions is an important factor in making purchase decisions, which is very important in the era of consumer-led marketing. This paper draws on the ability theory, cognitive theory, self-efficiency theory, etc., from a process-oriented perspective, to define the concept of customer driving ability, and according to its concept, from the three dimensions of meta-ability, basic ability and competence to propose constituent elements, and verify its rationality." @default.
- W3049648168 created "2020-08-21" @default.
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- W3049648168 date "2020-08-13" @default.
- W3049648168 modified "2023-10-16" @default.
- W3049648168 title "Constituent Elements of Internet Customers’ Driving Ability from the Perspective of Process Orientation" @default.
- W3049648168 cites W1972878232 @default.
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- W3049648168 doi "https://doi.org/10.1007/978-3-030-53980-1_11" @default.
- W3049648168 hasPublicationYear "2020" @default.
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