Matches in SemOpenAlex for { <https://semopenalex.org/work/W307690747> ?p ?o ?g. }
- W307690747 endingPage "87" @default.
- W307690747 startingPage "65" @default.
- W307690747 abstract "A number of measurement frameworks have been developed to help organisations assess the effectiveness of their marketing activities. Yet, the approaches provided by these frameworks seem to be largely linear and outdated. Whilst effectively explaining cause-and-effect relationships between marketing efforts and performance in the offline domain, the existent marketing performance measurements frequently fail to capture a full spectrum of marketing influences online and, therefore, fail to portray the construct of marketing performance holistically. In opposition to the linear explanations of marketing performance, this study argues in favour of a more dynamic complex systems approach to the measurement of online marketing performance. In particular, it proposes a methodology for the development of a complexity-based performance measurement system for affiliate marketing in tourism." @default.
- W307690747 created "2016-06-24" @default.
- W307690747 creator A5045205612 @default.
- W307690747 date "2011-01-01" @default.
- W307690747 modified "2023-09-27" @default.
- W307690747 title "Rethinking Marketing Performance Measurement: Justification and Operationalisation of an Alternative Approach to Affiliate Marketing Performance Measurement in Tourism" @default.
- W307690747 cites W147603076 @default.
- W307690747 cites W1492257121 @default.
- W307690747 cites W1505999675 @default.
- W307690747 cites W1515587369 @default.
- W307690747 cites W1546533203 @default.
- W307690747 cites W1603882355 @default.
- W307690747 cites W1605824561 @default.
- W307690747 cites W1874503206 @default.
- W307690747 cites W1967619345 @default.
- W307690747 cites W1972628004 @default.
- W307690747 cites W1986790872 @default.
- W307690747 cites W1987176272 @default.
- W307690747 cites W1994702557 @default.
- W307690747 cites W1996283359 @default.
- W307690747 cites W2002952647 @default.
- W307690747 cites W2007628447 @default.
- W307690747 cites W2008303206 @default.
- W307690747 cites W2019293282 @default.
- W307690747 cites W2025106338 @default.
- W307690747 cites W2025445697 @default.
- W307690747 cites W2030420312 @default.
- W307690747 cites W2031400436 @default.
- W307690747 cites W2050763303 @default.
- W307690747 cites W2057604233 @default.
- W307690747 cites W2059902473 @default.
- W307690747 cites W2061465166 @default.
- W307690747 cites W2068966741 @default.
- W307690747 cites W2072041843 @default.
- W307690747 cites W2093457036 @default.
- W307690747 cites W2096321101 @default.
- W307690747 cites W2096599047 @default.
- W307690747 cites W2107971134 @default.
- W307690747 cites W2128957032 @default.
- W307690747 cites W2131143493 @default.
- W307690747 cites W2131192525 @default.
- W307690747 cites W2141575258 @default.
- W307690747 cites W2147278129 @default.
- W307690747 cites W2162791924 @default.
- W307690747 cites W223571707 @default.
- W307690747 cites W2413992668 @default.
- W307690747 cites W2564134109 @default.
- W307690747 cites W2582377764 @default.
- W307690747 cites W2608878208 @default.
- W307690747 cites W2985346816 @default.
- W307690747 cites W2985629792 @default.
- W307690747 cites W3021503085 @default.
- W307690747 cites W3022607203 @default.
- W307690747 cites W3214833809 @default.
- W307690747 cites W603374906 @default.
- W307690747 cites W605240846 @default.
- W307690747 cites W2104637895 @default.
- W307690747 hasPublicationYear "2011" @default.
- W307690747 type Work @default.
- W307690747 sameAs 307690747 @default.
- W307690747 citedByCount "2" @default.
- W307690747 countsByYear W3076907472014 @default.
- W307690747 countsByYear W3076907472015 @default.
- W307690747 crossrefType "journal-article" @default.
- W307690747 hasAuthorship W307690747A5045205612 @default.
- W307690747 hasConcept C141571065 @default.
- W307690747 hasConcept C144133560 @default.
- W307690747 hasConcept C146937435 @default.
- W307690747 hasConcept C162853370 @default.
- W307690747 hasConcept C17744445 @default.
- W307690747 hasConcept C18918823 @default.
- W307690747 hasConcept C192975520 @default.
- W307690747 hasConcept C199539241 @default.
- W307690747 hasConcept C39453970 @default.
- W307690747 hasConcept C48891531 @default.
- W307690747 hasConcept C53941439 @default.
- W307690747 hasConcept C98495876 @default.
- W307690747 hasConceptScore W307690747C141571065 @default.
- W307690747 hasConceptScore W307690747C144133560 @default.
- W307690747 hasConceptScore W307690747C146937435 @default.
- W307690747 hasConceptScore W307690747C162853370 @default.
- W307690747 hasConceptScore W307690747C17744445 @default.
- W307690747 hasConceptScore W307690747C18918823 @default.
- W307690747 hasConceptScore W307690747C192975520 @default.
- W307690747 hasConceptScore W307690747C199539241 @default.
- W307690747 hasConceptScore W307690747C39453970 @default.
- W307690747 hasConceptScore W307690747C48891531 @default.
- W307690747 hasConceptScore W307690747C53941439 @default.
- W307690747 hasConceptScore W307690747C98495876 @default.
- W307690747 hasIssue "3" @default.
- W307690747 hasLocation W3076907471 @default.
- W307690747 hasOpenAccess W307690747 @default.
- W307690747 hasPrimaryLocation W3076907471 @default.
- W307690747 hasRelatedWork W105587320 @default.
- W307690747 hasRelatedWork W1489601731 @default.
- W307690747 hasRelatedWork W1574832813 @default.
- W307690747 hasRelatedWork W1594673427 @default.
- W307690747 hasRelatedWork W1652400628 @default.