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- W307867974 abstract "This paper provides examples of a variety of phonological, orthographical, and morphological changes in current popular French are noted. They include: dropping of silent vowels in spelling, particularly in advertising and product names; changes in the pronunciation of vowels due to manipulation for product names; combinations of otherwise unrelated words in product names; changes in spelling for the benefit of style in advertising; letters and numbers used to represent words; reduction of words to representative initials; neologisms; nouns used as verbs, but without verb endings; Anglicisms adapted for French slang; reversal of syllables to make new words; new descriptive words for technological advancements; and use of colors to define concepts. (MSE) ******************************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. ******************************************************************************** Notes on the Changing Nature of Popular French U.S. DEPARTMENT OF EDUCATION Office of EducahonaI Research and Improvement EDU ATIONAL RESOURCES INFORMATION CENTER (ERIC) his document has been reproduced as received lrom the person or organization originating it. 0 Minor changes have been made to improve reproduction quality. Points ol view or opinions stated in this document do not necessarily represent official OERI position or policy. Maureen Cheney Curnow PERMISSION TO REPRODUCE AND DISSEMINATE THIS MATERIAL HAS BEEN GRANTED BY" @default.
- W307867974 created "2016-06-24" @default.
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- W307867974 date "1997-01-01" @default.
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- W307867974 title "Notes on the Changing Nature of Popular French." @default.
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