Matches in SemOpenAlex for { <https://semopenalex.org/work/W3080200375> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W3080200375 abstract "This study was conducted with the purpose of understanding youngconsumers’ preference towards foreign brands in contrast to local brands.A total sample size of 300 respondents has been distributed to undergraduatestudents in UiTM Kedah with the purpose of understanding and identifyingwhether perceived quality, prestige, value and influence from othershave relation with purchase intention on Malaysian young consumerstowards foreign products. Two items were used as the dependent variable(purchase intention) to test the relationship between variables stated that ispersonal care products and personal apparel products.The data obtained from the survey were analyzed using SPSS version 16.The result from this study indicated that the young generations are moreprone towards buying foreign brand products rather than local brand productsas their final consumption. The result obtained from this study isbeneficial as a direction for local marketers in understanding what thecriteria are searched by local consumers in buying consumer items andwhat can be done by them in improving the products offered." @default.
- W3080200375 created "2020-09-01" @default.
- W3080200375 creator A5026161933 @default.
- W3080200375 creator A5085157727 @default.
- W3080200375 date "2011-01-01" @default.
- W3080200375 modified "2023-09-24" @default.
- W3080200375 title "Exploring young consumers’ purchase intentiontowards foreign brand / Etty Harniza Harun...[et al.]" @default.
- W3080200375 hasPublicationYear "2011" @default.
- W3080200375 type Work @default.
- W3080200375 sameAs 3080200375 @default.
- W3080200375 citedByCount "0" @default.
- W3080200375 crossrefType "journal-article" @default.
- W3080200375 hasAuthorship W3080200375A5026161933 @default.
- W3080200375 hasAuthorship W3080200375A5085157727 @default.
- W3080200375 hasConcept C105795698 @default.
- W3080200375 hasConcept C111472728 @default.
- W3080200375 hasConcept C112698675 @default.
- W3080200375 hasConcept C138885662 @default.
- W3080200375 hasConcept C144024400 @default.
- W3080200375 hasConcept C144133560 @default.
- W3080200375 hasConcept C15744967 @default.
- W3080200375 hasConcept C162853370 @default.
- W3080200375 hasConcept C166957645 @default.
- W3080200375 hasConcept C185592680 @default.
- W3080200375 hasConcept C198531522 @default.
- W3080200375 hasConcept C205649164 @default.
- W3080200375 hasConcept C2778329345 @default.
- W3080200375 hasConcept C2779530757 @default.
- W3080200375 hasConcept C2781249084 @default.
- W3080200375 hasConcept C30772137 @default.
- W3080200375 hasConcept C33923547 @default.
- W3080200375 hasConcept C36289849 @default.
- W3080200375 hasConcept C41895202 @default.
- W3080200375 hasConcept C43617362 @default.
- W3080200375 hasConcept C530175646 @default.
- W3080200375 hasConceptScore W3080200375C105795698 @default.
- W3080200375 hasConceptScore W3080200375C111472728 @default.
- W3080200375 hasConceptScore W3080200375C112698675 @default.
- W3080200375 hasConceptScore W3080200375C138885662 @default.
- W3080200375 hasConceptScore W3080200375C144024400 @default.
- W3080200375 hasConceptScore W3080200375C144133560 @default.
- W3080200375 hasConceptScore W3080200375C15744967 @default.
- W3080200375 hasConceptScore W3080200375C162853370 @default.
- W3080200375 hasConceptScore W3080200375C166957645 @default.
- W3080200375 hasConceptScore W3080200375C185592680 @default.
- W3080200375 hasConceptScore W3080200375C198531522 @default.
- W3080200375 hasConceptScore W3080200375C205649164 @default.
- W3080200375 hasConceptScore W3080200375C2778329345 @default.
- W3080200375 hasConceptScore W3080200375C2779530757 @default.
- W3080200375 hasConceptScore W3080200375C2781249084 @default.
- W3080200375 hasConceptScore W3080200375C30772137 @default.
- W3080200375 hasConceptScore W3080200375C33923547 @default.
- W3080200375 hasConceptScore W3080200375C36289849 @default.
- W3080200375 hasConceptScore W3080200375C41895202 @default.
- W3080200375 hasConceptScore W3080200375C43617362 @default.
- W3080200375 hasConceptScore W3080200375C530175646 @default.
- W3080200375 hasLocation W30802003751 @default.
- W3080200375 hasOpenAccess W3080200375 @default.
- W3080200375 hasPrimaryLocation W30802003751 @default.
- W3080200375 hasRelatedWork W1524758289 @default.
- W3080200375 hasRelatedWork W1969691175 @default.
- W3080200375 hasRelatedWork W2101462103 @default.
- W3080200375 hasRelatedWork W2182642847 @default.
- W3080200375 hasRelatedWork W2187357232 @default.
- W3080200375 hasRelatedWork W2291636168 @default.
- W3080200375 hasRelatedWork W2948987775 @default.
- W3080200375 hasRelatedWork W2967808532 @default.
- W3080200375 hasRelatedWork W3026648780 @default.
- W3080200375 hasRelatedWork W3027232524 @default.
- W3080200375 hasRelatedWork W3027502058 @default.
- W3080200375 hasRelatedWork W3082625453 @default.
- W3080200375 hasRelatedWork W3109467930 @default.
- W3080200375 hasRelatedWork W3154844733 @default.
- W3080200375 hasRelatedWork W3178837490 @default.
- W3080200375 hasRelatedWork W3181104172 @default.
- W3080200375 hasRelatedWork W3181382225 @default.
- W3080200375 hasRelatedWork W3201529274 @default.
- W3080200375 hasRelatedWork W2148488101 @default.
- W3080200375 hasRelatedWork W3173583991 @default.
- W3080200375 isParatext "false" @default.
- W3080200375 isRetracted "false" @default.
- W3080200375 magId "3080200375" @default.
- W3080200375 workType "article" @default.