FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3080457594> ?p ?o ?g. }

• W3080457594 endingPage "e04667" @default.
• W3080457594 startingPage "e04667" @default.
• W3080457594 abstract "Many of today's online services are designed specifically to encourage impulse buying. Moreover, many studies have shown that with the assistance of Mobile Augmented Reality, retailers have the potential to significantly improve their sales. However, the effects of Mobile AR on consumer impulse buying behavior have yet to be examined, particularly in the tourism field. Consequently, the present study integrates the Technology Acceptance Model (TAM), Stimulus-Organism-Response (SOR) framework, and flow theory to examine the effects of Mobile AR apps on tourist impulse buyingbehavior. The research model is implemented using an online questionnaire, with the results analyzed by Partial-Least-Squares Structural Equation Modeling (PLS-SEM) approach. The results obtained from 479 valid samples show that the characteristics of Mobile AR apps play an important role in governing tourist behavior in making unplanned purchases. In particular, as the utility, ease-of-use, and interactivity of the apps increase, the perceived enjoyment and satisfaction of the user also increase and give rise to a stronger impulse buying behavior. The results also reveal a mediating effect of the flow experience on the relationship between the perceived ease of use of the Mobile AR app and the user satisfaction in using the app. Overall, the findings presented in this study provide a useful source of reference for Mobile AR app developers, retailers, and tourism marketers in better understanding users' preferences for Mobile AR apps and strengthening their impulse buying behavior in the tourism context as a result." @default.
• W3080457594 created "2020-09-01" @default.
• W3080457594 creator A5020784339 @default.
• W3080457594 creator A5030454022 @default.
• W3080457594 creator A5090147142 @default.
• W3080457594 date "2020-08-01" @default.
• W3080457594 modified "2023-10-17" @default.
• W3080457594 title "Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field" @default.
• W3080457594 cites W1548408014 @default.
• W3080457594 cites W1573611640 @default.
• W3080457594 cites W1791587663 @default.
• W3080457594 cites W1966567957 @default.
• W3080457594 cites W1968185118 @default.
• W3080457594 cites W1977093426 @default.
• W3080457594 cites W1984827951 @default.
• W3080457594 cites W1985589859 @default.
• W3080457594 cites W1992999617 @default.
• W3080457594 cites W1994376033 @default.
• W3080457594 cites W2004419598 @default.
• W3080457594 cites W2005499623 @default.
• W3080457594 cites W2005881749 @default.
• W3080457594 cites W2007884983 @default.
• W3080457594 cites W2008529774 @default.
• W3080457594 cites W2008858301 @default.
• W3080457594 cites W2014794834 @default.
• W3080457594 cites W2016285879 @default.
• W3080457594 cites W2023718149 @default.
• W3080457594 cites W2029414885 @default.
• W3080457594 cites W2038331176 @default.
• W3080457594 cites W2043612358 @default.
• W3080457594 cites W2050671668 @default.
• W3080457594 cites W2053359608 @default.
• W3080457594 cites W2055250519 @default.
• W3080457594 cites W2056886756 @default.
• W3080457594 cites W2072296808 @default.
• W3080457594 cites W2073055306 @default.
• W3080457594 cites W2073211193 @default.
• W3080457594 cites W2073397411 @default.
• W3080457594 cites W2075393690 @default.
• W3080457594 cites W2077745041 @default.
• W3080457594 cites W2087810295 @default.
• W3080457594 cites W2088639520 @default.
• W3080457594 cites W2092259073 @default.
• W3080457594 cites W2102497998 @default.
• W3080457594 cites W2103356704 @default.
• W3080457594 cites W2104884828 @default.
• W3080457594 cites W2107440332 @default.
• W3080457594 cites W2112565255 @default.
• W3080457594 cites W2122122381 @default.
• W3080457594 cites W2126010627 @default.
• W3080457594 cites W2126508444 @default.
• W3080457594 cites W2136486226 @default.
• W3080457594 cites W2139808242 @default.
• W3080457594 cites W2142822317 @default.
• W3080457594 cites W2146152073 @default.
• W3080457594 cites W2158498894 @default.
• W3080457594 cites W2169124776 @default.
• W3080457594 cites W2255608185 @default.
• W3080457594 cites W2282898239 @default.
• W3080457594 cites W2284822132 @default.
• W3080457594 cites W2306566947 @default.
• W3080457594 cites W2468566723 @default.
• W3080457594 cites W2515315541 @default.
• W3080457594 cites W2530105377 @default.
• W3080457594 cites W2617667035 @default.
• W3080457594 cites W2882324067 @default.
• W3080457594 cites W2888120430 @default.
• W3080457594 cites W2911250209 @default.
• W3080457594 cites W2917180815 @default.
• W3080457594 cites W2923578873 @default.
• W3080457594 cites W2944523811 @default.
• W3080457594 cites W2962864729 @default.
• W3080457594 cites W2983808015 @default.
• W3080457594 cites W2985878620 @default.
• W3080457594 cites W2994190556 @default.
• W3080457594 cites W3035686316 @default.
• W3080457594 cites W3125621338 @default.
• W3080457594 cites W4250602443 @default.
• W3080457594 cites W4256123490 @default.
• W3080457594 doi "https://doi.org/10.1016/j.heliyon.2020.e04667" @default.
• W3080457594 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/7475122" @default.
• W3080457594 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/32923709" @default.
• W3080457594 hasPublicationYear "2020" @default.
• W3080457594 type Work @default.
• W3080457594 sameAs 3080457594 @default.
• W3080457594 citedByCount "68" @default.
• W3080457594 countsByYear W30804575942020 @default.
• W3080457594 countsByYear W30804575942021 @default.
• W3080457594 countsByYear W30804575942022 @default.
• W3080457594 countsByYear W30804575942023 @default.
• W3080457594 crossrefType "journal-article" @default.
• W3080457594 hasAuthorship W3080457594A5020784339 @default.
• W3080457594 hasAuthorship W3080457594A5030454022 @default.
• W3080457594 hasAuthorship W3080457594A5090147142 @default.
• W3080457594 hasBestOaLocation W30804575941 @default.
• W3080457594 hasConcept C107457646 @default.
• W3080457594 hasConcept C108827166 @default.
• W3080457594 hasConcept C112698675 @default.

• next