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- W3081304816 abstract "Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior." @default.
- W3081304816 created "2020-09-01" @default.
- W3081304816 creator A5022240033 @default.
- W3081304816 creator A5060196840 @default.
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- W3081304816 date "2020-08-21" @default.
- W3081304816 modified "2023-09-26" @default.
- W3081304816 title "The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain" @default.
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- W3081304816 doi "https://doi.org/10.3390/su12176797" @default.
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