Matches in SemOpenAlex for { <https://semopenalex.org/work/W3082544934> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W3082544934 endingPage "66" @default.
- W3082544934 startingPage "44" @default.
- W3082544934 abstract "This paper develops the idea of humour as a multidimensional construct and attempts to examine its effects when used as a strategy of advertising. A conceptualisation of humour based on previous research is presented. The humour taxonomy is used to categorise a sample of advertisements appearing on South African television between 1994 and 1996. The content analysis is measured for its advertising effects by correlating the types with the noting and liking scores of South African audiences. The results confirm that different types of humour generate different advertising effects. The implications for practitioners and for researchers are explored." @default.
- W3082544934 created "2020-09-08" @default.
- W3082544934 creator A5035208018 @default.
- W3082544934 creator A5073052963 @default.
- W3082544934 date "2001-07-01" @default.
- W3082544934 modified "2023-09-27" @default.
- W3082544934 title "Humour effects in South African advertising : not so funny : research article" @default.
- W3082544934 hasPublicationYear "2001" @default.
- W3082544934 type Work @default.
- W3082544934 sameAs 3082544934 @default.
- W3082544934 citedByCount "0" @default.
- W3082544934 crossrefType "journal-article" @default.
- W3082544934 hasAuthorship W3082544934A5035208018 @default.
- W3082544934 hasAuthorship W3082544934A5073052963 @default.
- W3082544934 hasConcept C112698675 @default.
- W3082544934 hasConcept C144024400 @default.
- W3082544934 hasConcept C144133560 @default.
- W3082544934 hasConcept C15744967 @default.
- W3082544934 hasConcept C162446236 @default.
- W3082544934 hasConcept C185592680 @default.
- W3082544934 hasConcept C198531522 @default.
- W3082544934 hasConcept C199360897 @default.
- W3082544934 hasConcept C2780801425 @default.
- W3082544934 hasConcept C2992153596 @default.
- W3082544934 hasConcept C36289849 @default.
- W3082544934 hasConcept C41008148 @default.
- W3082544934 hasConcept C43617362 @default.
- W3082544934 hasConceptScore W3082544934C112698675 @default.
- W3082544934 hasConceptScore W3082544934C144024400 @default.
- W3082544934 hasConceptScore W3082544934C144133560 @default.
- W3082544934 hasConceptScore W3082544934C15744967 @default.
- W3082544934 hasConceptScore W3082544934C162446236 @default.
- W3082544934 hasConceptScore W3082544934C185592680 @default.
- W3082544934 hasConceptScore W3082544934C198531522 @default.
- W3082544934 hasConceptScore W3082544934C199360897 @default.
- W3082544934 hasConceptScore W3082544934C2780801425 @default.
- W3082544934 hasConceptScore W3082544934C2992153596 @default.
- W3082544934 hasConceptScore W3082544934C36289849 @default.
- W3082544934 hasConceptScore W3082544934C41008148 @default.
- W3082544934 hasConceptScore W3082544934C43617362 @default.
- W3082544934 hasIssue "1" @default.
- W3082544934 hasLocation W30825449341 @default.
- W3082544934 hasOpenAccess W3082544934 @default.
- W3082544934 hasPrimaryLocation W30825449341 @default.
- W3082544934 hasRelatedWork W1039824645 @default.
- W3082544934 hasRelatedWork W1519401171 @default.
- W3082544934 hasRelatedWork W1964598916 @default.
- W3082544934 hasRelatedWork W199005194 @default.
- W3082544934 hasRelatedWork W1999652088 @default.
- W3082544934 hasRelatedWork W2109671365 @default.
- W3082544934 hasRelatedWork W2143145655 @default.
- W3082544934 hasRelatedWork W2152782196 @default.
- W3082544934 hasRelatedWork W2161651029 @default.
- W3082544934 hasRelatedWork W2318982986 @default.
- W3082544934 hasRelatedWork W2526853148 @default.
- W3082544934 hasRelatedWork W2557979021 @default.
- W3082544934 hasRelatedWork W2622642915 @default.
- W3082544934 hasRelatedWork W2792152572 @default.
- W3082544934 hasRelatedWork W2831291716 @default.
- W3082544934 hasRelatedWork W2939593811 @default.
- W3082544934 hasRelatedWork W3045228254 @default.
- W3082544934 hasRelatedWork W3083594712 @default.
- W3082544934 hasRelatedWork W3164358502 @default.
- W3082544934 hasRelatedWork W3191675293 @default.
- W3082544934 hasVolume "20" @default.
- W3082544934 isParatext "false" @default.
- W3082544934 isRetracted "false" @default.
- W3082544934 magId "3082544934" @default.
- W3082544934 workType "article" @default.