Matches in SemOpenAlex for { <https://semopenalex.org/work/W3083143602> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W3083143602 endingPage "778" @default.
- W3083143602 startingPage "756" @default.
- W3083143602 abstract "Abstract Counterfeiting is a problem many companies do not want to acknowledge or talk about. However, ignoring the problem is likely to have the effect of encouraging counterfeiters to go unchecked. A multilayered strategy that adopts several approaches and engages the entire organization is needed to address the counterfeiting problem. This chapter provides a set of recommendations to address the issue of counterfeiting. Initially, the size of the problem must be estimated and the return on investment approximated. This can help define the need for a team of experts to work in this area, leading to a set of performance metrics that are aligned with business objectives and outcomes. Next, the key focal product segments should be targeted and a system for identifying products through product trademark registration with customs authorities should be completed. In the end, combating counterfeiting is not a supply chain problem, it is not a legal problem, nor is it a packaging and covert marking problem. It is a global problem—one that impacts all organizations, large and small. All business functions need to be part of the discussion, not just a single brand security function. Failure to approach counterfeiting in this manner will simply allow the problem to continue to grow." @default.
- W3083143602 created "2020-09-11" @default.
- W3083143602 creator A5034458348 @default.
- W3083143602 creator A5044361357 @default.
- W3083143602 date "2020-09-02" @default.
- W3083143602 modified "2023-09-23" @default.
- W3083143602 title "Protecting Brand Value through Anticounterfeiting Supply Chain Strategies" @default.
- W3083143602 doi "https://doi.org/10.1093/oxfordhb/9780190066727.013.12" @default.
- W3083143602 hasPublicationYear "2020" @default.
- W3083143602 type Work @default.
- W3083143602 sameAs 3083143602 @default.
- W3083143602 citedByCount "0" @default.
- W3083143602 crossrefType "book-chapter" @default.
- W3083143602 hasAuthorship W3083143602A5034458348 @default.
- W3083143602 hasAuthorship W3083143602A5044361357 @default.
- W3083143602 hasConcept C108713360 @default.
- W3083143602 hasConcept C111919701 @default.
- W3083143602 hasConcept C112930515 @default.
- W3083143602 hasConcept C119857082 @default.
- W3083143602 hasConcept C127413603 @default.
- W3083143602 hasConcept C138885662 @default.
- W3083143602 hasConcept C14036430 @default.
- W3083143602 hasConcept C144133560 @default.
- W3083143602 hasConcept C162853370 @default.
- W3083143602 hasConcept C177264268 @default.
- W3083143602 hasConcept C18762648 @default.
- W3083143602 hasConcept C199360897 @default.
- W3083143602 hasConcept C2524010 @default.
- W3083143602 hasConcept C26517878 @default.
- W3083143602 hasConcept C2776291640 @default.
- W3083143602 hasConcept C2779027411 @default.
- W3083143602 hasConcept C2779338814 @default.
- W3083143602 hasConcept C33923547 @default.
- W3083143602 hasConcept C38652104 @default.
- W3083143602 hasConcept C40700 @default.
- W3083143602 hasConcept C41008148 @default.
- W3083143602 hasConcept C41895202 @default.
- W3083143602 hasConcept C68991459 @default.
- W3083143602 hasConcept C78458016 @default.
- W3083143602 hasConcept C78519656 @default.
- W3083143602 hasConcept C86803240 @default.
- W3083143602 hasConcept C90673727 @default.
- W3083143602 hasConceptScore W3083143602C108713360 @default.
- W3083143602 hasConceptScore W3083143602C111919701 @default.
- W3083143602 hasConceptScore W3083143602C112930515 @default.
- W3083143602 hasConceptScore W3083143602C119857082 @default.
- W3083143602 hasConceptScore W3083143602C127413603 @default.
- W3083143602 hasConceptScore W3083143602C138885662 @default.
- W3083143602 hasConceptScore W3083143602C14036430 @default.
- W3083143602 hasConceptScore W3083143602C144133560 @default.
- W3083143602 hasConceptScore W3083143602C162853370 @default.
- W3083143602 hasConceptScore W3083143602C177264268 @default.
- W3083143602 hasConceptScore W3083143602C18762648 @default.
- W3083143602 hasConceptScore W3083143602C199360897 @default.
- W3083143602 hasConceptScore W3083143602C2524010 @default.
- W3083143602 hasConceptScore W3083143602C26517878 @default.
- W3083143602 hasConceptScore W3083143602C2776291640 @default.
- W3083143602 hasConceptScore W3083143602C2779027411 @default.
- W3083143602 hasConceptScore W3083143602C2779338814 @default.
- W3083143602 hasConceptScore W3083143602C33923547 @default.
- W3083143602 hasConceptScore W3083143602C38652104 @default.
- W3083143602 hasConceptScore W3083143602C40700 @default.
- W3083143602 hasConceptScore W3083143602C41008148 @default.
- W3083143602 hasConceptScore W3083143602C41895202 @default.
- W3083143602 hasConceptScore W3083143602C68991459 @default.
- W3083143602 hasConceptScore W3083143602C78458016 @default.
- W3083143602 hasConceptScore W3083143602C78519656 @default.
- W3083143602 hasConceptScore W3083143602C86803240 @default.
- W3083143602 hasConceptScore W3083143602C90673727 @default.
- W3083143602 hasLocation W30831436021 @default.
- W3083143602 hasOpenAccess W3083143602 @default.
- W3083143602 hasPrimaryLocation W30831436021 @default.
- W3083143602 hasRelatedWork W140100229 @default.
- W3083143602 hasRelatedWork W1888646918 @default.
- W3083143602 hasRelatedWork W2059550196 @default.
- W3083143602 hasRelatedWork W2173906693 @default.
- W3083143602 hasRelatedWork W2372351777 @default.
- W3083143602 hasRelatedWork W281246900 @default.
- W3083143602 hasRelatedWork W2910494124 @default.
- W3083143602 hasRelatedWork W3037703281 @default.
- W3083143602 hasRelatedWork W3124033711 @default.
- W3083143602 hasRelatedWork W3181847571 @default.
- W3083143602 isParatext "false" @default.
- W3083143602 isRetracted "false" @default.
- W3083143602 magId "3083143602" @default.
- W3083143602 workType "book-chapter" @default.