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- W3083144103 abstract "Understanding customer behaviour is an essential activity for hotel marketers and revenue managers. This article presents the statistical approach based on the data mining techniques focused on the extraction of valuable insight from big data. Using Two-Step Clustering, four major customers segments were identified, including their characteristics. Their description based on the booked room type, rate plan, booking window, net average room rate and length of stay can help the manager to plan better their activities." @default.
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- W3083144103 date "2020-08-28" @default.
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- W3083144103 title "Using Customer Characteristics to Manage Marketing and Revenue Management Activities" @default.
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- W3083144103 doi "https://doi.org/10.18421/tem93-33" @default.
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