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- W3083640004 abstract "This exploratory study examined the practice of public relations in Zimbabwe by surveying and understanding public relations roles typically practiced by Zimbabwean PR practitioners. Through the lens of systems theory, the research investigated whether the practiced public relations roles allow organizations to perform all three boundary spanning functions such as output, throughput, and input. The results confirmed prior theoretically and empirically derived typology of roles (technician, manager, strategist) from the African continent. However, the observed structures of public relations roles deviate from previous findings, indicating that Zimbabwean PR practitioners' professional roles may differ from those in neighboring countries." @default.
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- W3083640004 date "2020-12-01" @default.
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- W3083640004 title "Exploratory Study of Public Relations Roles in Zimbabwe" @default.
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- W3083640004 doi "https://doi.org/10.1016/j.pubrev.2020.101961" @default.
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