FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3084295004> ?p ?o ?g. }

• W3084295004 abstract "Audience research often employs quantitative research methods, which conceptualize audiences by talking about them and their social media behaviour, rather than with them. In this way, audiences become oversimplified and objectified, stripping them off their social positions and individual contexts. With the emergence of the digital age and social media, this led to participation in social media campaigns and the motivation behind it to be oversimplified to two extreme perspectives conceptualizing audiences as egocentric slacktivists or empowered citizens with possibilities to revolutionize the world. Inspirational to this thesis, Hall’s (1973) Encoding/Decoding model and Morley’s research on audiences provide insights that social position such as class and education shape the discursive resources that audiences use to “decode” or understand media messages in different ways. This indicates the subjectivity of audience media readings and motivations, and signifies the importance of inclusion of the participants themselves in the research process through qualitative methods. Stronger inclusion of audiences can also lead to their de-objectification by providing them with their own voice, rather than speaking for them. This qualitative study puts audiences in ‘the driver seat’, and allows them to reflect on their own social media behaviour, and participation in social media campaigns more specifically. The thesis reveals that the existing binary conceptualization of social media campaigns is too simplistic, and highlights the complexity of people’s reflections on motivations and thought-processes behind participation. Thus, the research question of this thesis is: how do university students reflect on their use of social media as a way to contribute to social media campaigns? The decision to focus on university students is based on the suggested relationship between higher education, political knowledge and civic engagement, as well as the typical age group that university students fall into, which constitutes the most active group of social media users. Based on the two insights, this group of young people provides a good opportunity to obtain rich, in-depth reflections on the perceived political and social impacts of social media campaigns, as well as the subjective insights into motivations to participate. In total, thirteen semi-structured, face-to-face interviews were conducted with students of Erasmus University Rotterdam in March and April of 2018. Results of thematic analysis suggest a complex interrelationship between motivations for participation in social media campaigns, with some support for ideas of slacktivism, including low physical effort and personal interests, as well as public concerns and the desire to achieve social and political change. More specifically, this study revealed that the relationship between selfish participation and interest for the public good is paradoxical, where contradicting motivations do not rule each other out, but rather, coexist. This further indicates the complexity of human psychology and behaviour online, and the fact that audiences cannot be categorized as a single, oversimplified ‘type’, such as narcissists or empowered activists." @default.
• W3084295004 created "2020-09-14" @default.
• W3084295004 creator A5074486705 @default.
• W3084295004 date "2018-06-24" @default.
• W3084295004 modified "2023-09-27" @default.
• W3084295004 title "EGOCENTRIC SLACKTIVISTS? Users reflecting on their participation in social media campaigns" @default.
• W3084295004 cites W151442838 @default.
• W3084295004 cites W1915473512 @default.
• W3084295004 cites W1964678639 @default.
• W3084295004 cites W2084411964 @default.
• W3084295004 cites W2100201014 @default.
• W3084295004 cites W2104859803 @default.
• W3084295004 cites W2109345701 @default.
• W3084295004 cites W2138156863 @default.
• W3084295004 cites W2148174543 @default.
• W3084295004 cites W2266534230 @default.
• W3084295004 hasPublicationYear "2018" @default.
• W3084295004 type Work @default.
• W3084295004 sameAs 3084295004 @default.
• W3084295004 citedByCount "0" @default.
• W3084295004 crossrefType "journal-article" @default.
• W3084295004 hasAuthorship W3084295004A5074486705 @default.
• W3084295004 hasConcept C109359841 @default.
• W3084295004 hasConcept C111472728 @default.
• W3084295004 hasConcept C138885662 @default.
• W3084295004 hasConcept C144024400 @default.
• W3084295004 hasConcept C154945302 @default.
• W3084295004 hasConcept C15744967 @default.
• W3084295004 hasConcept C17744445 @default.
• W3084295004 hasConcept C190248442 @default.
• W3084295004 hasConcept C199539241 @default.
• W3084295004 hasConcept C202889954 @default.
• W3084295004 hasConcept C2780090376 @default.
• W3084295004 hasConcept C36289849 @default.
• W3084295004 hasConcept C41008148 @default.
• W3084295004 hasConcept C518677369 @default.
• W3084295004 hasConcept C77805123 @default.
• W3084295004 hasConcept C90734943 @default.
• W3084295004 hasConceptScore W3084295004C109359841 @default.
• W3084295004 hasConceptScore W3084295004C111472728 @default.
• W3084295004 hasConceptScore W3084295004C138885662 @default.
• W3084295004 hasConceptScore W3084295004C144024400 @default.
• W3084295004 hasConceptScore W3084295004C154945302 @default.
• W3084295004 hasConceptScore W3084295004C15744967 @default.
• W3084295004 hasConceptScore W3084295004C17744445 @default.
• W3084295004 hasConceptScore W3084295004C190248442 @default.
• W3084295004 hasConceptScore W3084295004C199539241 @default.
• W3084295004 hasConceptScore W3084295004C202889954 @default.
• W3084295004 hasConceptScore W3084295004C2780090376 @default.
• W3084295004 hasConceptScore W3084295004C36289849 @default.
• W3084295004 hasConceptScore W3084295004C41008148 @default.
• W3084295004 hasConceptScore W3084295004C518677369 @default.
• W3084295004 hasConceptScore W3084295004C77805123 @default.
• W3084295004 hasConceptScore W3084295004C90734943 @default.
• W3084295004 hasLocation W30842950041 @default.
• W3084295004 hasOpenAccess W3084295004 @default.
• W3084295004 hasPrimaryLocation W30842950041 @default.
• W3084295004 hasRelatedWork W1511025036 @default.
• W3084295004 hasRelatedWork W1511711052 @default.
• W3084295004 hasRelatedWork W1561658276 @default.
• W3084295004 hasRelatedWork W16319591 @default.
• W3084295004 hasRelatedWork W2096872448 @default.
• W3084295004 hasRelatedWork W2140189893 @default.
• W3084295004 hasRelatedWork W2158223518 @default.
• W3084295004 hasRelatedWork W2184154252 @default.
• W3084295004 hasRelatedWork W2185922454 @default.
• W3084295004 hasRelatedWork W2255397210 @default.
• W3084295004 hasRelatedWork W2327139612 @default.
• W3084295004 hasRelatedWork W2525230286 @default.
• W3084295004 hasRelatedWork W2528237371 @default.
• W3084295004 hasRelatedWork W2528477355 @default.
• W3084295004 hasRelatedWork W2561830008 @default.
• W3084295004 hasRelatedWork W2586753724 @default.
• W3084295004 hasRelatedWork W2766080391 @default.
• W3084295004 hasRelatedWork W3139237082 @default.
• W3084295004 hasRelatedWork W3158376966 @default.
• W3084295004 hasRelatedWork W3193982269 @default.
• W3084295004 isParatext "false" @default.
• W3084295004 isRetracted "false" @default.
• W3084295004 magId "3084295004" @default.
• W3084295004 workType "article" @default.