Matches in SemOpenAlex for { <https://semopenalex.org/work/W3085121503> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W3085121503 endingPage "173" @default.
- W3085121503 startingPage "163" @default.
- W3085121503 abstract "The article considers that the marketing commodity policy is one of the key factors of competitive capacity of enterprise in the modern conditions of market development. The marketing commodity policy can significantly improve the efficiency of companies activities. We researched this issue by example of activity of Metinvest Group (International Vertically Integrated Mining and Metallurgical Company). The financial and production reports of Metinvest for the last 6 years were analyzed. It should be noted that the connection between elements of the enterprise marketing product policy and its financial and production indicators is stable. We conducted the assessment of competitive capacity of enterprises using commodity method with elements of statistical analysis. We determined trends in the production of the main products groups of the enterprises, which affects to effectiveness of company's marketing product policy. The using of statistical analysis of financial and production reports of the selected company can provide the necessary information about the situation with its main product groups and the dynamics of key production indicators. This analysis reveals effective and inefficient trends in marketing product policies (ineffective solutions being eliminated or edited, while effective solutions can be optimized and positively affect the financial stability of the enterprise competitiveness). The additional scientific novelty is a research of influence of marketing product policy in the context of the post-crisis activity of the selected company. We developed and presented the recommendations of improving elements of marketing product policy (information support, new product development, and brand policy) in frame of optimization the company's activities." @default.
- W3085121503 created "2020-09-21" @default.
- W3085121503 creator A5053678701 @default.
- W3085121503 creator A5084208102 @default.
- W3085121503 date "2018-11-13" @default.
- W3085121503 modified "2023-09-25" @default.
- W3085121503 title "T. Gorokhova, Y. Fomenko, Marketing product policy as a factor of competitive capacity of enterprises in post-crisis conditions." @default.
- W3085121503 doi "https://doi.org/10.31498/2225-6407.18.2018.180222" @default.
- W3085121503 hasPublicationYear "2018" @default.
- W3085121503 type Work @default.
- W3085121503 sameAs 3085121503 @default.
- W3085121503 citedByCount "0" @default.
- W3085121503 crossrefType "journal-article" @default.
- W3085121503 hasAuthorship W3085121503A5053678701 @default.
- W3085121503 hasAuthorship W3085121503A5084208102 @default.
- W3085121503 hasBestOaLocation W30851215031 @default.
- W3085121503 hasConcept C10138342 @default.
- W3085121503 hasConcept C139719470 @default.
- W3085121503 hasConcept C144133560 @default.
- W3085121503 hasConcept C151730666 @default.
- W3085121503 hasConcept C162324750 @default.
- W3085121503 hasConcept C162853370 @default.
- W3085121503 hasConcept C2524010 @default.
- W3085121503 hasConcept C2778348673 @default.
- W3085121503 hasConcept C2779343474 @default.
- W3085121503 hasConcept C2779439359 @default.
- W3085121503 hasConcept C33923547 @default.
- W3085121503 hasConcept C40700 @default.
- W3085121503 hasConcept C48891531 @default.
- W3085121503 hasConcept C86803240 @default.
- W3085121503 hasConcept C90673727 @default.
- W3085121503 hasConcept C93032411 @default.
- W3085121503 hasConceptScore W3085121503C10138342 @default.
- W3085121503 hasConceptScore W3085121503C139719470 @default.
- W3085121503 hasConceptScore W3085121503C144133560 @default.
- W3085121503 hasConceptScore W3085121503C151730666 @default.
- W3085121503 hasConceptScore W3085121503C162324750 @default.
- W3085121503 hasConceptScore W3085121503C162853370 @default.
- W3085121503 hasConceptScore W3085121503C2524010 @default.
- W3085121503 hasConceptScore W3085121503C2778348673 @default.
- W3085121503 hasConceptScore W3085121503C2779343474 @default.
- W3085121503 hasConceptScore W3085121503C2779439359 @default.
- W3085121503 hasConceptScore W3085121503C33923547 @default.
- W3085121503 hasConceptScore W3085121503C40700 @default.
- W3085121503 hasConceptScore W3085121503C48891531 @default.
- W3085121503 hasConceptScore W3085121503C86803240 @default.
- W3085121503 hasConceptScore W3085121503C90673727 @default.
- W3085121503 hasConceptScore W3085121503C93032411 @default.
- W3085121503 hasIssue "18" @default.
- W3085121503 hasLocation W30851215031 @default.
- W3085121503 hasOpenAccess W3085121503 @default.
- W3085121503 hasPrimaryLocation W30851215031 @default.
- W3085121503 hasRelatedWork W1664623145 @default.
- W3085121503 hasRelatedWork W1916510021 @default.
- W3085121503 hasRelatedWork W1980632116 @default.
- W3085121503 hasRelatedWork W1993088041 @default.
- W3085121503 hasRelatedWork W2094077433 @default.
- W3085121503 hasRelatedWork W2232739010 @default.
- W3085121503 hasRelatedWork W2349524774 @default.
- W3085121503 hasRelatedWork W3123421284 @default.
- W3085121503 hasRelatedWork W3211650197 @default.
- W3085121503 hasRelatedWork W2757819322 @default.
- W3085121503 hasVolume "0" @default.
- W3085121503 isParatext "false" @default.
- W3085121503 isRetracted "false" @default.
- W3085121503 magId "3085121503" @default.
- W3085121503 workType "article" @default.