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- W3085267524 abstract "The chapter explores the utility of neuroeconomics in decision making and behavior. Scientific knowledge will be advanced in the need for the application of neuroeconomics focused on one of the services of the information and communication technologies (ICT) of companies, that is, e-commerce of exponential artisanal SMEs of women entrepreneurs, by developing a proposal for a business model to increase the possibility of growth of their companies at the level national and international level. The methodology used was deductive, exploratory, descriptive, correlational, and documentary. Neuroeconomics have the potential to explain the phenomena that are considered as a deviation from the prediction or behavioral bias of decision-making models in economic theory. The study up to this point is quantitative using primary and secondary sources for research." @default.
- W3085267524 created "2020-09-21" @default.
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- W3085267524 date "2020-01-01" @default.
- W3085267524 modified "2023-10-14" @default.
- W3085267524 title "Decision Making and Behavior" @default.
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- W3085267524 doi "https://doi.org/10.4018/978-1-7998-3351-2.ch014" @default.
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