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- W3085713086 endingPage "102293" @default.
- W3085713086 startingPage "102293" @default.
- W3085713086 abstract "This research deals with antecedents and outcomes of relationship quality in e-tail. SMART-PLS analysis of survey data from India (n = 644) showed that perceived value, e-service quality, interaction, discounts and transaction related factors were found to have a positive effect on relationship quality (RQ). RQ mediates the relationship between these antecedents and self-brand connect and loyalty. Support for serial mediation was found with RQ and self-brand connect preceding loyalty formation. Relationship duration positively moderated the effect of RQ on self-brand connect. RQ was conceptualized as a formative second order factor. E-tailers may invest in antecedents of RQ and they may devise strategies to increase the duration of relationships." @default.
- W3085713086 created "2020-09-21" @default.
- W3085713086 creator A5018223124 @default.
- W3085713086 creator A5031262765 @default.
- W3085713086 creator A5035084005 @default.
- W3085713086 date "2021-01-01" @default.
- W3085713086 modified "2023-10-02" @default.
- W3085713086 title "Enhancing relationships in e-tail: Role of relationship quality and duration" @default.
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