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- W308601977 abstract "This study aims to examine how brand management is implemented in SMEs, and investigate the problems encountered by SMEs when managing their brands in order to build strong brands." @default.
- W308601977 created "2016-06-24" @default.
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- W308601977 date "2011-01-01" @default.
- W308601977 modified "2023-09-26" @default.
- W308601977 title "Brand management problems in SMEs : case study on GävleVandrarhem AB and Chailease international finance corporation-Shenzhen branch" @default.
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