Matches in SemOpenAlex for { <https://semopenalex.org/work/W3087882009> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W3087882009 abstract "This thesis focuses on China’s hybrid lobbying strategies (economic and cultural, hard and soft power) in the sectors of media and telecommunication in Africa, particularly in Kenya and South Africa. It intends to analyse changing Chinese soft power influence strategies in the digital and social media age. I rely on different perspectives and theoretical approaches: public policies cognitive analysis, media framing effects on political debates, critical analysis of the uses of information and communication tools in different socio- historical backgrounds, prospective analysis of PR techniques evolution (Davidson, 2016; Olsson & Eriksson, 2016; Yeomans, 2016; Kantola, 2016; Bernays, 2013; Berg, 2009). We mean to examine the innovative way in which the Chinese “party-state” spreads a certain vision of its culture and ideology on the African continent in order to promote its economic interest. This grass-roots lobbying (Barnes & Balnave, 2015; Schneider, 2015; Jalali, 2013; Reddick & Norris, 2013) can be described accurately with the metaphor of the Trojan horse.As the essential destination of the “21st Century Maritime Silk Road”, the official ways to name Chinese international relations’ strategy, Kenya has become a hub for China. China’s cultural institutions opened their first African Confucius Institute there. Being one of the members of BRICS, South Africa also grew into the business centre of China in Africa. Many important branches of Chinese Telecom companies are based in the country. It seems that these institutions, no matter public or private, were eventually being an essential channel for China’s local PR actions.As the core channels of “soft power”, culture and knowledge encapsulate values, ideologies and beliefs (Desmoulins & Huang, 2017; Gupta, 2013; Martel, 2013; DeLisle, 2010; Courmont, 2009; Blaser, 2005; Keohane, Jr, & Keohane, 1998; Nye, 2006, 2004, 1991). China’s cultural associations, training institutes, humanitarian foundations, companies as well as government’s propaganda are mutually reinforced and seem to be aimed to enhance China’s cultural, political and economic influence spheres indifferently.This could not be possible without a high level of centralisation and of governmental control, pervasive media propaganda and well-funded and staffed information censorship institutions. As a matter of fact, China remains a one-party state, its constitution determines the Communist Party of China (CCP) as China’s sole ruling party, although Chinese economic development after the reform and opening up of 1978 shows the characteristics of capitalism. Most Chinese companies are owned by the state. Furthermore, even through Chinese Constitution protects the freedom of speech and of the press (see Chapter 2, Article 35), the status of Chinese press is extraordinary and difficult to tackle from a western viewpoint. In China, media plays as the spokesman filtering all negative news and led by the CPC, which means it defends politically governmental issues and positions, even participates in all political propaganda.One hypothesis is that since China is the birthplace of the Confucian culture and since Chinese people see themselves as the continuator of Confucianism, interests’ groups PR strategies rely on different action lever than in Western Europe. Common interests are more valued than individual interests, political authority is more important than individual freedoms, also social responsibility wins over individual rights (Chu, 2016, p. 198; Huntington, 1997, p. 10). Functioning as the vanguard of Chinese image’s promotion, all people are considered as the spokesman of the CPC, no matter whether they are working for a media company, a cultural public agency or the diplomatic corps. They carry out a gatekeeping process (Brown, 1979, p. 595; Lewin, 1997) to promote CPC ideas and to promote the development in Africa of a kind of socialism that presents Chinese genuine characteristics.The thesis examines the current logic of China’s and China’s companies’ soft power strategies, and the related PR actions. The main research question is: what is so special with the Chinese soft power strategies (one-party system, censorship, propaganda, state monopolies, centralisation of the decision-making process, economic boost, ecological crisis, millennium Confucian philosophy and appealing non-individualistic culture in a context of capitalist crisis)? How are China’s governmental diplomacy and corporate PR strategies conceived, deployed and intertwined? How do second-track diplomacy and PR strategies differ and interact? I chose to adopt a comparative approach (two countries and two sectors of activity). How do these strategies interact with other resources of power in the digital and social media age?A multidimensional theoretical framework was mobilized, I aim to associate different approaches of public relations, lobbying, communication, international relations and foreign policy (political science, political theory). Secondly, fieldworks in Kenya and South Africa will take place in Spring 2018 to interview local residents, such as African branches of Chinese enterprises and media (China Telecom, Huawei, StarTimes, CGTN, CCTV, Xinhua), as well as representatives of Confucius Institutes and China’s local embassies. I will also analyse the rhetoric and semiotic of Chinese soft power strategies as it reveals itself on sites, forums, blogs and social media platforms, where PR strategies of China’s companies and governmental agencies are revealed.In short, I intend to analyse the institutional, rhetorical and technical innovative strategies deployed by China, its second-rack diplomacy, its soft power strategy (local PR actions and digital grass-roots lobbying). My study encompasses the PR actions of Chinese companies and governmental agencies in Africa by focusing on two sectors (telecoms, media), and two main countries: Kenya and South Africa." @default.
- W3087882009 created "2020-10-01" @default.
- W3087882009 creator A5039391934 @default.
- W3087882009 date "2017-10-14" @default.
- W3087882009 modified "2023-09-26" @default.
- W3087882009 title "China’s government and companies’ strategic communications and grass-roots lobbying strategies in Africa in the digital age: a case study on China’s Confucius Institutes" @default.
- W3087882009 hasPublicationYear "2017" @default.
- W3087882009 type Work @default.
- W3087882009 sameAs 3087882009 @default.
- W3087882009 citedByCount "0" @default.
- W3087882009 crossrefType "journal-article" @default.
- W3087882009 hasAuthorship W3087882009A5039391934 @default.
- W3087882009 hasConcept C136264566 @default.
- W3087882009 hasConcept C144024400 @default.
- W3087882009 hasConcept C158071213 @default.
- W3087882009 hasConcept C162324750 @default.
- W3087882009 hasConcept C166957645 @default.
- W3087882009 hasConcept C169087156 @default.
- W3087882009 hasConcept C17744445 @default.
- W3087882009 hasConcept C178601582 @default.
- W3087882009 hasConcept C191935318 @default.
- W3087882009 hasConcept C199539241 @default.
- W3087882009 hasConcept C205649164 @default.
- W3087882009 hasConcept C94625758 @default.
- W3087882009 hasConceptScore W3087882009C136264566 @default.
- W3087882009 hasConceptScore W3087882009C144024400 @default.
- W3087882009 hasConceptScore W3087882009C158071213 @default.
- W3087882009 hasConceptScore W3087882009C162324750 @default.
- W3087882009 hasConceptScore W3087882009C166957645 @default.
- W3087882009 hasConceptScore W3087882009C169087156 @default.
- W3087882009 hasConceptScore W3087882009C17744445 @default.
- W3087882009 hasConceptScore W3087882009C178601582 @default.
- W3087882009 hasConceptScore W3087882009C191935318 @default.
- W3087882009 hasConceptScore W3087882009C199539241 @default.
- W3087882009 hasConceptScore W3087882009C205649164 @default.
- W3087882009 hasConceptScore W3087882009C94625758 @default.
- W3087882009 hasLocation W30878820091 @default.
- W3087882009 hasOpenAccess W3087882009 @default.
- W3087882009 hasPrimaryLocation W30878820091 @default.
- W3087882009 hasRelatedWork W1479815408 @default.
- W3087882009 hasRelatedWork W1537497808 @default.
- W3087882009 hasRelatedWork W1844081667 @default.
- W3087882009 hasRelatedWork W1962578544 @default.
- W3087882009 hasRelatedWork W1965279468 @default.
- W3087882009 hasRelatedWork W1985399682 @default.
- W3087882009 hasRelatedWork W2009132001 @default.
- W3087882009 hasRelatedWork W2015583907 @default.
- W3087882009 hasRelatedWork W2340518109 @default.
- W3087882009 hasRelatedWork W2501170993 @default.
- W3087882009 hasRelatedWork W2625571547 @default.
- W3087882009 hasRelatedWork W27044825 @default.
- W3087882009 hasRelatedWork W2805905036 @default.
- W3087882009 hasRelatedWork W2894881217 @default.
- W3087882009 hasRelatedWork W2946232928 @default.
- W3087882009 hasRelatedWork W2993532713 @default.
- W3087882009 hasRelatedWork W334627480 @default.
- W3087882009 hasRelatedWork W2081142237 @default.
- W3087882009 hasRelatedWork W2511258090 @default.
- W3087882009 hasRelatedWork W2602612183 @default.
- W3087882009 isParatext "false" @default.
- W3087882009 isRetracted "false" @default.
- W3087882009 magId "3087882009" @default.
- W3087882009 workType "article" @default.