Matches in SemOpenAlex for { <https://semopenalex.org/work/W3088162415> ?p ?o ?g. }
- W3088162415 endingPage "534" @default.
- W3088162415 startingPage "522" @default.
- W3088162415 abstract "Purpose Product development process (PDP) in the context of Industry 4.0 may present several marketing implications. To understand these implications, the purpose of this study is to identify the benefits and difficulties of Industry 4.0 related to the PDP and its impact in marketing strategies and operations. Design/methodology/approach The methodology used to perform this research was a systematic literature review. For this, five steps were followed, namely, research question formulation; studies location; studies selection and evaluation; analysis and synthesis; and reporting and use research results. Findings The systematic literature review considering PDP in Industry 4.0 context resulted in 28 benefits and 14 difficulties, in a total of 53 articles. From the analysis of these benefits and difficulties, several implications for marketing were identified, namely, better understand customer preferences; greater agility in marketing decision-making; better align marketing, product development and operations processes issues; better understand product/service lifecycle; analyze possibilities of new ways of distribution and communication channels; better define the value of products and services and location requirements. Originality/value The findings presented here can be used both by market professionals, interested in the subject and by researchers for future studies. The better understanding of PDP in the context of Industry 4.0 can enhance marketing strategies for market professionals and provide insights for researchers. No similar studies were found in the literature." @default.
- W3088162415 created "2020-10-01" @default.
- W3088162415 creator A5004969482 @default.
- W3088162415 creator A5006338186 @default.
- W3088162415 creator A5009576238 @default.
- W3088162415 creator A5009631483 @default.
- W3088162415 creator A5041157653 @default.
- W3088162415 creator A5062320787 @default.
- W3088162415 creator A5069269399 @default.
- W3088162415 creator A5072165222 @default.
- W3088162415 date "2020-09-23" @default.
- W3088162415 modified "2023-10-18" @default.
- W3088162415 title "Industry 4.0 in the product development process: benefits, difficulties and its impact in marketing strategies and operations" @default.
- W3088162415 cites W1784641515 @default.
- W3088162415 cites W1974985084 @default.
- W3088162415 cites W1988602306 @default.
- W3088162415 cites W2014487545 @default.
- W3088162415 cites W2067404301 @default.
- W3088162415 cites W2136389766 @default.
- W3088162415 cites W2503313501 @default.
- W3088162415 cites W2507578125 @default.
- W3088162415 cites W2509600987 @default.
- W3088162415 cites W2518195453 @default.
- W3088162415 cites W2528223815 @default.
- W3088162415 cites W2581287649 @default.
- W3088162415 cites W2586618742 @default.
- W3088162415 cites W2588845958 @default.
- W3088162415 cites W2590907877 @default.
- W3088162415 cites W2603008685 @default.
- W3088162415 cites W2607470893 @default.
- W3088162415 cites W2620247453 @default.
- W3088162415 cites W2730537930 @default.
- W3088162415 cites W2755289507 @default.
- W3088162415 cites W2755389893 @default.
- W3088162415 cites W2767230009 @default.
- W3088162415 cites W2768287253 @default.
- W3088162415 cites W2776076213 @default.
- W3088162415 cites W2781768742 @default.
- W3088162415 cites W2784011033 @default.
- W3088162415 cites W2785339424 @default.
- W3088162415 cites W2792233253 @default.
- W3088162415 cites W2799902558 @default.
- W3088162415 cites W2800818823 @default.
- W3088162415 cites W2804867304 @default.
- W3088162415 cites W2810448826 @default.
- W3088162415 cites W2881087119 @default.
- W3088162415 cites W2883134387 @default.
- W3088162415 cites W2886495444 @default.
- W3088162415 cites W2887890407 @default.
- W3088162415 cites W2888648656 @default.
- W3088162415 cites W2889659845 @default.
- W3088162415 cites W2890839159 @default.
- W3088162415 cites W2891416713 @default.
- W3088162415 cites W2894381059 @default.
- W3088162415 cites W2895400994 @default.
- W3088162415 cites W2897099672 @default.
- W3088162415 cites W2900263469 @default.
- W3088162415 cites W2903430667 @default.
- W3088162415 cites W2903564695 @default.
- W3088162415 cites W2908558903 @default.
- W3088162415 cites W2908815325 @default.
- W3088162415 cites W2911392647 @default.
- W3088162415 cites W2916705278 @default.
- W3088162415 cites W2922397972 @default.
- W3088162415 cites W2947194055 @default.
- W3088162415 cites W2950834660 @default.
- W3088162415 cites W2964424522 @default.
- W3088162415 cites W2968427544 @default.
- W3088162415 cites W2969488548 @default.
- W3088162415 cites W2970798830 @default.
- W3088162415 cites W2976860444 @default.
- W3088162415 cites W2979162426 @default.
- W3088162415 cites W2980501866 @default.
- W3088162415 cites W2997392634 @default.
- W3088162415 cites W3016158787 @default.
- W3088162415 cites W3024166850 @default.
- W3088162415 doi "https://doi.org/10.1108/jbim-01-2020-0014" @default.
- W3088162415 hasPublicationYear "2020" @default.
- W3088162415 type Work @default.
- W3088162415 sameAs 3088162415 @default.
- W3088162415 citedByCount "18" @default.
- W3088162415 countsByYear W30881624152021 @default.
- W3088162415 countsByYear W30881624152022 @default.
- W3088162415 countsByYear W30881624152023 @default.
- W3088162415 crossrefType "journal-article" @default.
- W3088162415 hasAuthorship W3088162415A5004969482 @default.
- W3088162415 hasAuthorship W3088162415A5006338186 @default.
- W3088162415 hasAuthorship W3088162415A5009576238 @default.
- W3088162415 hasAuthorship W3088162415A5009631483 @default.
- W3088162415 hasAuthorship W3088162415A5041157653 @default.
- W3088162415 hasAuthorship W3088162415A5062320787 @default.
- W3088162415 hasAuthorship W3088162415A5069269399 @default.
- W3088162415 hasAuthorship W3088162415A5072165222 @default.
- W3088162415 hasConcept C111919701 @default.
- W3088162415 hasConcept C119857082 @default.
- W3088162415 hasConcept C144024400 @default.
- W3088162415 hasConcept C144133560 @default.
- W3088162415 hasConcept C151730666 @default.