Matches in SemOpenAlex for { <https://semopenalex.org/work/W3088622034> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W3088622034 abstract "The area of Lake Toba has been proclaimed by the Government to be one of the ten National Tourism Strategic Areas. To improve the appeal of tourists is required the development of the 3A aspect of access, amenities, and attractions. Development of tourist attraction aspects can be through the development of a typical commodity that has the appeal to be spent by tourists. The Andaliman Toba plant (Zanthoxylum acanthopodium) is one of the endemic herbs in the forest area of Toba Lake area. The reliable derivative products have the potential to be one of the typical souvenir products of Toba Lake area. In the development of the Andaliman derivative products as one of the specialty products of Toba Lake region, there is a plan of marketing strategy that is able to maintain the competitiveness of products of Andaliman seed derivatives in the market. The purpose of this research is to formulate a market strategy for the product of a reliable derivative. The formulation of this market strategy begins with determining market segmentation, target market and market positioning (STP). The results that can be from STP analysis are draft of the reliable derivative product strategies to enter the appropriate market segments in offering their products into several groups of market consumers. This research focuses on two derivative products namely, Mie Andaliman and Balsam Andaliman. Based on the results of the survey of 100 respondents, it was found that the market segment for derivative products is female gender tourists who are 17-35 years old who are students and come from outside the area of Toba Lake region." @default.
- W3088622034 created "2020-10-01" @default.
- W3088622034 creator A5046114882 @default.
- W3088622034 creator A5051352915 @default.
- W3088622034 date "2019-12-19" @default.
- W3088622034 modified "2023-10-18" @default.
- W3088622034 title "Aplikasi Analisis STP (Segmenting, Targeting, dan Positioning) dalam Merancang Strategi Pemasaran Produk Turunan Andaliman" @default.
- W3088622034 doi "https://doi.org/10.32734/ee.v2i3.699" @default.
- W3088622034 hasPublicationYear "2019" @default.
- W3088622034 type Work @default.
- W3088622034 sameAs 3088622034 @default.
- W3088622034 citedByCount "0" @default.
- W3088622034 crossrefType "journal-article" @default.
- W3088622034 hasAuthorship W3088622034A5046114882 @default.
- W3088622034 hasAuthorship W3088622034A5051352915 @default.
- W3088622034 hasBestOaLocation W30886220341 @default.
- W3088622034 hasConcept C10138342 @default.
- W3088622034 hasConcept C111771559 @default.
- W3088622034 hasConcept C125308379 @default.
- W3088622034 hasConcept C144133560 @default.
- W3088622034 hasConcept C162853370 @default.
- W3088622034 hasConcept C166957645 @default.
- W3088622034 hasConcept C17744445 @default.
- W3088622034 hasConcept C18918823 @default.
- W3088622034 hasConcept C199539241 @default.
- W3088622034 hasConcept C205649164 @default.
- W3088622034 hasConcept C2524010 @default.
- W3088622034 hasConcept C27564746 @default.
- W3088622034 hasConcept C2777328224 @default.
- W3088622034 hasConcept C2778449503 @default.
- W3088622034 hasConcept C2779439359 @default.
- W3088622034 hasConcept C33923547 @default.
- W3088622034 hasConcept C90673727 @default.
- W3088622034 hasConcept C93032411 @default.
- W3088622034 hasConceptScore W3088622034C10138342 @default.
- W3088622034 hasConceptScore W3088622034C111771559 @default.
- W3088622034 hasConceptScore W3088622034C125308379 @default.
- W3088622034 hasConceptScore W3088622034C144133560 @default.
- W3088622034 hasConceptScore W3088622034C162853370 @default.
- W3088622034 hasConceptScore W3088622034C166957645 @default.
- W3088622034 hasConceptScore W3088622034C17744445 @default.
- W3088622034 hasConceptScore W3088622034C18918823 @default.
- W3088622034 hasConceptScore W3088622034C199539241 @default.
- W3088622034 hasConceptScore W3088622034C205649164 @default.
- W3088622034 hasConceptScore W3088622034C2524010 @default.
- W3088622034 hasConceptScore W3088622034C27564746 @default.
- W3088622034 hasConceptScore W3088622034C2777328224 @default.
- W3088622034 hasConceptScore W3088622034C2778449503 @default.
- W3088622034 hasConceptScore W3088622034C2779439359 @default.
- W3088622034 hasConceptScore W3088622034C33923547 @default.
- W3088622034 hasConceptScore W3088622034C90673727 @default.
- W3088622034 hasConceptScore W3088622034C93032411 @default.
- W3088622034 hasLocation W30886220341 @default.
- W3088622034 hasOpenAccess W3088622034 @default.
- W3088622034 hasPrimaryLocation W30886220341 @default.
- W3088622034 hasRelatedWork W26636365 @default.
- W3088622034 hasRelatedWork W26866622 @default.
- W3088622034 hasRelatedWork W299125 @default.
- W3088622034 hasRelatedWork W32755513 @default.
- W3088622034 hasRelatedWork W35762393 @default.
- W3088622034 hasRelatedWork W37370864 @default.
- W3088622034 hasRelatedWork W43846601 @default.
- W3088622034 hasRelatedWork W7008533 @default.
- W3088622034 hasRelatedWork W7043506 @default.
- W3088622034 hasRelatedWork W9745235 @default.
- W3088622034 isParatext "false" @default.
- W3088622034 isRetracted "false" @default.
- W3088622034 magId "3088622034" @default.
- W3088622034 workType "article" @default.