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- W3088669211 abstract "Location has a great impact on the success of many businesses. The existing works typically utilize the number of customers who are the Reverse Nearest Neighbors (RNN) of a business location to assess its goodness. While, with the prevalence of word-of-mouth marketing in social networks, a business can now exploit the social influence to attract enormous customers to visit it, even though it is not located in the popular but unaffordable business districts with the most RNNs." @default.
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- W3088669211 date "2020-01-01" @default.
- W3088669211 modified "2023-10-16" @default.
- W3088669211 title "Business Location Selection Based on Geo-Social Networks" @default.
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- W3088669211 doi "https://doi.org/10.1007/978-3-030-59419-0_3" @default.
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