Matches in SemOpenAlex for { <https://semopenalex.org/work/W3088673905> ?p ?o ?g. }
- W3088673905 endingPage "7858" @default.
- W3088673905 startingPage "7858" @default.
- W3088673905 abstract "The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘city brand equity’. In addition, databases were searched for ‘destination brand equity’ and ‘place brand equity’ statements focusing on city brands. This SLR contains 36 empirical studies and does not include conference materials, and books. The analysis was based on three issues: general information (author/authors, year of publication, research tools, sample size, city and country as well as sample population), research specification (variables, hypotheses or research questions, statistical methods and research tools), and findings related to CBE and practical implications for destination marketing organizations, and destination or city managers. In summary, there are many factors determining CBE, including brand image, brand quality and brand awareness. These factors are related to cultural, environmental and ecological elements, as well as infrastructure and services offered to tourists. Brand assets related to the perception of the city brands in various aspects also proved to be important." @default.
- W3088673905 created "2020-10-01" @default.
- W3088673905 creator A5077048291 @default.
- W3088673905 date "2020-09-23" @default.
- W3088673905 modified "2023-10-06" @default.
- W3088673905 title "Factors Determining City Brand Equity—A Systematic Literature Review" @default.
- W3088673905 cites W1245291109 @default.
- W3088673905 cites W1509348937 @default.
- W3088673905 cites W1558295300 @default.
- W3088673905 cites W1559781366 @default.
- W3088673905 cites W1581297040 @default.
- W3088673905 cites W1762222441 @default.
- W3088673905 cites W1970723408 @default.
- W3088673905 cites W1972985427 @default.
- W3088673905 cites W1975329206 @default.
- W3088673905 cites W1975402733 @default.
- W3088673905 cites W1975675278 @default.
- W3088673905 cites W1976308688 @default.
- W3088673905 cites W1981222496 @default.
- W3088673905 cites W1983737159 @default.
- W3088673905 cites W1983854369 @default.
- W3088673905 cites W1985991004 @default.
- W3088673905 cites W1988447536 @default.
- W3088673905 cites W1992591025 @default.
- W3088673905 cites W1993807571 @default.
- W3088673905 cites W1994028313 @default.
- W3088673905 cites W1997078857 @default.
- W3088673905 cites W2000606402 @default.
- W3088673905 cites W2003308666 @default.
- W3088673905 cites W2003359494 @default.
- W3088673905 cites W2006377557 @default.
- W3088673905 cites W2007120916 @default.
- W3088673905 cites W2007627883 @default.
- W3088673905 cites W2008146262 @default.
- W3088673905 cites W2009015223 @default.
- W3088673905 cites W2010701081 @default.
- W3088673905 cites W2011659326 @default.
- W3088673905 cites W2013537815 @default.
- W3088673905 cites W2016727659 @default.
- W3088673905 cites W2017943907 @default.
- W3088673905 cites W2020855955 @default.
- W3088673905 cites W2023071607 @default.
- W3088673905 cites W2030718666 @default.
- W3088673905 cites W2032559198 @default.
- W3088673905 cites W2033585437 @default.
- W3088673905 cites W2033772363 @default.
- W3088673905 cites W2037294245 @default.
- W3088673905 cites W2042729060 @default.
- W3088673905 cites W2049685755 @default.
- W3088673905 cites W2051849366 @default.
- W3088673905 cites W2062505214 @default.
- W3088673905 cites W2067254753 @default.
- W3088673905 cites W2067928363 @default.
- W3088673905 cites W2069445947 @default.
- W3088673905 cites W2069458069 @default.
- W3088673905 cites W2070162556 @default.
- W3088673905 cites W2070639420 @default.
- W3088673905 cites W2071785962 @default.
- W3088673905 cites W2072800432 @default.
- W3088673905 cites W2075277594 @default.
- W3088673905 cites W2076887006 @default.
- W3088673905 cites W2088804848 @default.
- W3088673905 cites W2090742880 @default.
- W3088673905 cites W2091352600 @default.
- W3088673905 cites W2094806476 @default.
- W3088673905 cites W2094873551 @default.
- W3088673905 cites W2101460989 @default.
- W3088673905 cites W2104473075 @default.
- W3088673905 cites W2110412961 @default.
- W3088673905 cites W2115612291 @default.
- W3088673905 cites W2141587590 @default.
- W3088673905 cites W2145188942 @default.
- W3088673905 cites W2148397884 @default.
- W3088673905 cites W2148398440 @default.
- W3088673905 cites W2158965861 @default.
- W3088673905 cites W2161246478 @default.
- W3088673905 cites W2163000154 @default.
- W3088673905 cites W2165757156 @default.
- W3088673905 cites W2165801872 @default.
- W3088673905 cites W2166956125 @default.
- W3088673905 cites W2171142746 @default.
- W3088673905 cites W2210952927 @default.
- W3088673905 cites W2220943324 @default.
- W3088673905 cites W2260537566 @default.
- W3088673905 cites W2284616052 @default.
- W3088673905 cites W2312463736 @default.
- W3088673905 cites W2312976387 @default.
- W3088673905 cites W2333298200 @default.
- W3088673905 cites W2341217056 @default.
- W3088673905 cites W2470947101 @default.
- W3088673905 cites W2528157560 @default.
- W3088673905 cites W2528732879 @default.
- W3088673905 cites W2533491927 @default.
- W3088673905 cites W2544382124 @default.
- W3088673905 cites W2544488589 @default.
- W3088673905 cites W2556369326 @default.
- W3088673905 cites W2581775716 @default.
- W3088673905 cites W2587269996 @default.