Matches in SemOpenAlex for { <https://semopenalex.org/work/W3089783933> ?p ?o ?g. }
- W3089783933 endingPage "7231" @default.
- W3089783933 startingPage "7231" @default.
- W3089783933 abstract "Background: How much unhealthy marketing do children see on digital devices? Marketing of unhealthy food and beverages has long been identified as a factor in children’s preferences, purchase requests and consumption. Rising global obesity mandates States to craft environments that protect children and young people’s health, as recommended by the World Health Organization, among others. However, assessing the impact of marketing restrictions is particularly challenging: the complexity of digital advertising markets means that measurement challenges are profound. In 2019, the UK Department of Health published an Impact Assessment that applied a novel method aiming to calculate costs and benefits of restricting unhealthy food and beverage advertising on digital devices (planned for implementation by 2022). It estimated UK digital unhealthy marketing to children at 0.73 billion advertising impressions annually, compared to television impacts of 3.6 billion. Aim and Method: We assessed this conclusion by reviewing the UK Department of Health/Kantar Consulting’s Online Baseline Methodology (the “Government Model”). We examined the model’s underlying premise and specified the seven analytic steps undertaken. For each step, we reviewed industry and academic evidence to test its assumptions and the validity of data applied. Results: We found that, in each step, the Government Model’s assumptions, and the data sources selected, result in underestimates of the scale of digital advertising of unhealthy foods—at least tenfold, if not substantially more. The model’s underlying premise is also problematic, as digital advertising spend data relate poorly to digital advertising exposure, leading to further underestimation of market scale. Conclusion: We conclude that the Government Model very substantially underestimates the impact of digital unhealthy food advertising restrictions on health. This analysis has relevance for global policy and for the impact of regulation on children’s health and well-being." @default.
- W3089783933 created "2020-10-08" @default.
- W3089783933 creator A5015379426 @default.
- W3089783933 creator A5069329911 @default.
- W3089783933 date "2020-10-02" @default.
- W3089783933 modified "2023-10-14" @default.
- W3089783933 title "The Devil Is in the Detail: Challenging the UK Government’s 2019 Impact Assessment of the Extent of Online Marketing of Unhealthy Foods to Children" @default.
- W3089783933 cites W1550152762 @default.
- W3089783933 cites W1967600097 @default.
- W3089783933 cites W1981568987 @default.
- W3089783933 cites W2010148696 @default.
- W3089783933 cites W2010459929 @default.
- W3089783933 cites W2057129861 @default.
- W3089783933 cites W2061771194 @default.
- W3089783933 cites W2097950038 @default.
- W3089783933 cites W2110733572 @default.
- W3089783933 cites W2123960115 @default.
- W3089783933 cites W2161857453 @default.
- W3089783933 cites W2166588339 @default.
- W3089783933 cites W2251951253 @default.
- W3089783933 cites W2267893419 @default.
- W3089783933 cites W2512820251 @default.
- W3089783933 cites W2738323411 @default.
- W3089783933 cites W2788435792 @default.
- W3089783933 cites W2790794230 @default.
- W3089783933 cites W2799429105 @default.
- W3089783933 cites W2912842935 @default.
- W3089783933 cites W2919031944 @default.
- W3089783933 cites W2957505890 @default.
- W3089783933 cites W3013783006 @default.
- W3089783933 cites W3026566575 @default.
- W3089783933 cites W3086260315 @default.
- W3089783933 doi "https://doi.org/10.3390/ijerph17197231" @default.
- W3089783933 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/7578928" @default.
- W3089783933 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/33023267" @default.
- W3089783933 hasPublicationYear "2020" @default.
- W3089783933 type Work @default.
- W3089783933 sameAs 3089783933 @default.
- W3089783933 citedByCount "11" @default.
- W3089783933 countsByYear W30897839332021 @default.
- W3089783933 countsByYear W30897839332022 @default.
- W3089783933 countsByYear W30897839332023 @default.
- W3089783933 crossrefType "journal-article" @default.
- W3089783933 hasAuthorship W3089783933A5015379426 @default.
- W3089783933 hasAuthorship W3089783933A5069329911 @default.
- W3089783933 hasBestOaLocation W30897839331 @default.
- W3089783933 hasConcept C112698675 @default.
- W3089783933 hasConcept C126322002 @default.
- W3089783933 hasConcept C12725497 @default.
- W3089783933 hasConcept C138885662 @default.
- W3089783933 hasConcept C144024400 @default.
- W3089783933 hasConcept C144133560 @default.
- W3089783933 hasConcept C151730666 @default.
- W3089783933 hasConcept C162853370 @default.
- W3089783933 hasConcept C166957645 @default.
- W3089783933 hasConcept C17744445 @default.
- W3089783933 hasConcept C199539241 @default.
- W3089783933 hasConcept C205649164 @default.
- W3089783933 hasConcept C2777267654 @default.
- W3089783933 hasConcept C2777321440 @default.
- W3089783933 hasConcept C2778023277 @default.
- W3089783933 hasConcept C2778137410 @default.
- W3089783933 hasConcept C2779422640 @default.
- W3089783933 hasConcept C2779732396 @default.
- W3089783933 hasConcept C2780586474 @default.
- W3089783933 hasConcept C3019384730 @default.
- W3089783933 hasConcept C30772137 @default.
- W3089783933 hasConcept C36289849 @default.
- W3089783933 hasConcept C41895202 @default.
- W3089783933 hasConcept C511355011 @default.
- W3089783933 hasConcept C71924100 @default.
- W3089783933 hasConcept C86803240 @default.
- W3089783933 hasConceptScore W3089783933C112698675 @default.
- W3089783933 hasConceptScore W3089783933C126322002 @default.
- W3089783933 hasConceptScore W3089783933C12725497 @default.
- W3089783933 hasConceptScore W3089783933C138885662 @default.
- W3089783933 hasConceptScore W3089783933C144024400 @default.
- W3089783933 hasConceptScore W3089783933C144133560 @default.
- W3089783933 hasConceptScore W3089783933C151730666 @default.
- W3089783933 hasConceptScore W3089783933C162853370 @default.
- W3089783933 hasConceptScore W3089783933C166957645 @default.
- W3089783933 hasConceptScore W3089783933C17744445 @default.
- W3089783933 hasConceptScore W3089783933C199539241 @default.
- W3089783933 hasConceptScore W3089783933C205649164 @default.
- W3089783933 hasConceptScore W3089783933C2777267654 @default.
- W3089783933 hasConceptScore W3089783933C2777321440 @default.
- W3089783933 hasConceptScore W3089783933C2778023277 @default.
- W3089783933 hasConceptScore W3089783933C2778137410 @default.
- W3089783933 hasConceptScore W3089783933C2779422640 @default.
- W3089783933 hasConceptScore W3089783933C2779732396 @default.
- W3089783933 hasConceptScore W3089783933C2780586474 @default.
- W3089783933 hasConceptScore W3089783933C3019384730 @default.
- W3089783933 hasConceptScore W3089783933C30772137 @default.
- W3089783933 hasConceptScore W3089783933C36289849 @default.
- W3089783933 hasConceptScore W3089783933C41895202 @default.
- W3089783933 hasConceptScore W3089783933C511355011 @default.
- W3089783933 hasConceptScore W3089783933C71924100 @default.
- W3089783933 hasConceptScore W3089783933C86803240 @default.