FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3090317077> ?p ?o ?g. }

• W3090317077 endingPage "2496" @default.
• W3090317077 startingPage "2487" @default.
• W3090317077 abstract "Abstract The advertising is very essential component of a well-prepared social campaign. Thanks to the occurrence of the campaign in the media, it can reach the larger number of potential customers and initiate a number of positive changes. Effectiveness of the advertising, no matter if it is commercial or social, depends heavily on the message that is communicated. An effective message should engage the recipient’s mind and shape his consciousness, as it can significantly increase the impact of social campaign. Therefore, before deciding on the final form of advertising, it is a good practice to generate some alternative messages and pretest them to find the best one. Pretesting involves using various methods to exam messages and materials with the target audience members. The traditionally used methods in this scope are based on self-report questionnaires. But due to some disadvantages of this type of methods, cognitive neuroscience tools are more and more popular in scientific advertising research. However, such tools have also their limitations so some scholars advocate using cognitive neuroscience in combination with traditional survey methods to augment data collected, for a more informed interpretation. In this context, the question arises, what is the correlation between traditional measures of social advertising effectiveness and neurophysiological measures, and how research should be conducted to make the best use of the potential of both groups of methods. Therefore, the aim of the presented article is to show what traditional metrics are used in assessing the effectiveness of social campaigns advertising and which neurophysiological measures could complement them. Additionally, a framework for assessing the effectiveness of media messages in social campaigns using triangulation of cognitive neuroscience and diagnostic survey methods is proposed." @default.
• W3090317077 created "2020-10-08" @default.
• W3090317077 creator A5009721349 @default.
• W3090317077 creator A5066586143 @default.
• W3090317077 date "2020-01-01" @default.
• W3090317077 modified "2023-09-27" @default.
• W3090317077 title "The use of neurophysiological measures in studying social advertising effectiveness" @default.
• W3090317077 cites W1195633823 @default.
• W3090317077 cites W1980569376 @default.
• W3090317077 cites W1980667529 @default.
• W3090317077 cites W1987265296 @default.
• W3090317077 cites W2017851275 @default.
• W3090317077 cites W2032679719 @default.
• W3090317077 cites W2040485296 @default.
• W3090317077 cites W2042246881 @default.
• W3090317077 cites W2043224219 @default.
• W3090317077 cites W2054215742 @default.
• W3090317077 cites W2071412573 @default.
• W3090317077 cites W2072862584 @default.
• W3090317077 cites W2075318833 @default.
• W3090317077 cites W2076918264 @default.
• W3090317077 cites W2077763440 @default.
• W3090317077 cites W2091068274 @default.
• W3090317077 cites W2098804822 @default.
• W3090317077 cites W2110954680 @default.
• W3090317077 cites W2117170968 @default.
• W3090317077 cites W2132470305 @default.
• W3090317077 cites W2142327262 @default.
• W3090317077 cites W2148449266 @default.
• W3090317077 cites W2273914293 @default.
• W3090317077 cites W2310982020 @default.
• W3090317077 cites W2312032554 @default.
• W3090317077 cites W2337812303 @default.
• W3090317077 cites W2348644338 @default.
• W3090317077 cites W2465968586 @default.
• W3090317077 cites W2584487694 @default.
• W3090317077 cites W2600283804 @default.
• W3090317077 cites W2608981108 @default.
• W3090317077 cites W2651578553 @default.
• W3090317077 cites W2735086135 @default.
• W3090317077 cites W2746996748 @default.
• W3090317077 cites W2749292993 @default.
• W3090317077 cites W2749978823 @default.
• W3090317077 cites W2762553284 @default.
• W3090317077 cites W276347511 @default.
• W3090317077 cites W2766561669 @default.
• W3090317077 cites W2784276685 @default.
• W3090317077 cites W2790652748 @default.
• W3090317077 cites W2792169897 @default.
• W3090317077 cites W2897192336 @default.
• W3090317077 cites W2938408938 @default.
• W3090317077 cites W2942299063 @default.
• W3090317077 cites W2961514767 @default.
• W3090317077 cites W2968883652 @default.
• W3090317077 cites W2982676321 @default.
• W3090317077 cites W2988010876 @default.
• W3090317077 cites W2997385280 @default.
• W3090317077 cites W2997612204 @default.
• W3090317077 cites W2998080905 @default.
• W3090317077 cites W3122497887 @default.
• W3090317077 cites W4241244867 @default.
• W3090317077 cites W801548442 @default.
• W3090317077 cites W2496207820 @default.
• W3090317077 doi "https://doi.org/10.1016/j.procs.2020.09.327" @default.
• W3090317077 hasPublicationYear "2020" @default.
• W3090317077 type Work @default.
• W3090317077 sameAs 3090317077 @default.
• W3090317077 citedByCount "2" @default.
• W3090317077 countsByYear W30903170772021 @default.
• W3090317077 countsByYear W30903170772022 @default.
• W3090317077 crossrefType "journal-article" @default.
• W3090317077 hasAuthorship W3090317077A5009721349 @default.
• W3090317077 hasAuthorship W3090317077A5066586143 @default.
• W3090317077 hasBestOaLocation W30903170771 @default.
• W3090317077 hasConcept C119857082 @default.
• W3090317077 hasConcept C152478114 @default.
• W3090317077 hasConcept C154945302 @default.
• W3090317077 hasConcept C15744967 @default.
• W3090317077 hasConcept C169760540 @default.
• W3090317077 hasConcept C41008148 @default.
• W3090317077 hasConceptScore W3090317077C119857082 @default.
• W3090317077 hasConceptScore W3090317077C152478114 @default.
• W3090317077 hasConceptScore W3090317077C154945302 @default.
• W3090317077 hasConceptScore W3090317077C15744967 @default.
• W3090317077 hasConceptScore W3090317077C169760540 @default.
• W3090317077 hasConceptScore W3090317077C41008148 @default.
• W3090317077 hasLocation W30903170771 @default.
• W3090317077 hasOpenAccess W3090317077 @default.
• W3090317077 hasPrimaryLocation W30903170771 @default.
• W3090317077 hasRelatedWork W2961085424 @default.
• W3090317077 hasRelatedWork W3046775127 @default.
• W3090317077 hasRelatedWork W3107474891 @default.
• W3090317077 hasRelatedWork W3170094116 @default.
• W3090317077 hasRelatedWork W3209574120 @default.
• W3090317077 hasRelatedWork W4205958290 @default.
• W3090317077 hasRelatedWork W4286629047 @default.
• W3090317077 hasRelatedWork W4306321456 @default.
• W3090317077 hasRelatedWork W4306674287 @default.

• next