FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3091018118> ?p ?o ?g. }

• W3091018118 abstract "Abstract Background Applying marketing mix in the hospitals is necessary for their success. It is also important to optimize the price, developing services, increasing health literacy, and improving financial resources. Experts and patients may have different views about the factors that influence the decision for choosing a hospital. This study was conducted to identify the factors in the marketing mix which influence patients’ selection of hospitals in Shiraz, Iran. Methods A cross-sectional study involving patients assigned to six hospitals; three selected private and three corporate public hospitals in Shiraz in southern Iran in 2018 composed the study sample. From the inpatients and outpatients referring to these hospitals, 300 patients were included using a stratified sampling method proportional to size. Their views on the status of the selected hospitals regarding the 7Ps model of the hospital marketing mix (product, people, price, place, promotion, process, and physical environment) were assessed using a 5-point Likert scale. Data were collected by administering a validated researcher-developed questionnaire (CVI = 2.65, α = 0.929). Results Among 44 components of marketing mix according to 7Ps model, “specialty of health service providers” had the best status (mean (SD) 4.15 ± 0.82) from the patients’ viewpoints. Among the 7Ps, “physical environment” and “people” had better status respectively. In contrast, the studied hospitals had the poorest status in “promotion.” Significant relationship was revealed between the private and corporate public hospitals in terms of price, promotion, and process ( P < 0.05). Pearson’s correlation revealed a direct relationship between all the components of marketing mix in the hospitals ( P < 0.001). Conclusion The studied hospitals have an appropriate status in physical environment and people mix but poor status in promotion mix. It is therefore necessary for these hospitals to pay more attention to the “promotion mix” irrespective of the related costs. Moreover, as “process mix” had a high significant correlation with the other marketing mix, managers can improve their marketing services through correcting their current processes." @default.
• W3091018118 created "2020-10-08" @default.
• W3091018118 creator A5020414052 @default.
• W3091018118 creator A5033868983 @default.
• W3091018118 creator A5055161132 @default.
• W3091018118 date "2020-09-29" @default.
• W3091018118 modified "2023-10-12" @default.
• W3091018118 title "How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country" @default.
• W3091018118 cites W2015849935 @default.
• W3091018118 cites W2048920716 @default.
• W3091018118 cites W2067887241 @default.
• W3091018118 cites W2119060265 @default.
• W3091018118 cites W2156220368 @default.
• W3091018118 cites W2186797654 @default.
• W3091018118 cites W2444292164 @default.
• W3091018118 cites W2525125918 @default.
• W3091018118 cites W2538304080 @default.
• W3091018118 cites W2744138340 @default.
• W3091018118 cites W2762552129 @default.
• W3091018118 cites W2902262583 @default.
• W3091018118 cites W3126824293 @default.
• W3091018118 cites W3135079824 @default.
• W3091018118 doi "https://doi.org/10.1186/s42506-020-00052-z" @default.
• W3091018118 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/7524944" @default.
• W3091018118 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/32990885" @default.
• W3091018118 hasPublicationYear "2020" @default.
• W3091018118 type Work @default.
• W3091018118 sameAs 3091018118 @default.
• W3091018118 citedByCount "2" @default.
• W3091018118 countsByYear W30910181182021 @default.
• W3091018118 countsByYear W30910181182022 @default.
• W3091018118 crossrefType "journal-article" @default.
• W3091018118 hasAuthorship W3091018118A5020414052 @default.
• W3091018118 hasAuthorship W3091018118A5033868983 @default.
• W3091018118 hasAuthorship W3091018118A5055161132 @default.
• W3091018118 hasBestOaLocation W30910181181 @default.
• W3091018118 hasConcept C105776082 @default.
• W3091018118 hasConcept C138496976 @default.
• W3091018118 hasConcept C142052008 @default.
• W3091018118 hasConcept C142724271 @default.
• W3091018118 hasConcept C144133560 @default.
• W3091018118 hasConcept C15744967 @default.
• W3091018118 hasConcept C159110408 @default.
• W3091018118 hasConcept C162853370 @default.
• W3091018118 hasConcept C17744445 @default.
• W3091018118 hasConcept C199539241 @default.
• W3091018118 hasConcept C2775860198 @default.
• W3091018118 hasConcept C2776035688 @default.
• W3091018118 hasConcept C46312422 @default.
• W3091018118 hasConcept C49898467 @default.
• W3091018118 hasConcept C512399662 @default.
• W3091018118 hasConcept C71924100 @default.
• W3091018118 hasConcept C94625758 @default.
• W3091018118 hasConcept C98147612 @default.
• W3091018118 hasConcept C98716237 @default.
• W3091018118 hasConcept C99454951 @default.
• W3091018118 hasConceptScore W3091018118C105776082 @default.
• W3091018118 hasConceptScore W3091018118C138496976 @default.
• W3091018118 hasConceptScore W3091018118C142052008 @default.
• W3091018118 hasConceptScore W3091018118C142724271 @default.
• W3091018118 hasConceptScore W3091018118C144133560 @default.
• W3091018118 hasConceptScore W3091018118C15744967 @default.
• W3091018118 hasConceptScore W3091018118C159110408 @default.
• W3091018118 hasConceptScore W3091018118C162853370 @default.
• W3091018118 hasConceptScore W3091018118C17744445 @default.
• W3091018118 hasConceptScore W3091018118C199539241 @default.
• W3091018118 hasConceptScore W3091018118C2775860198 @default.
• W3091018118 hasConceptScore W3091018118C2776035688 @default.
• W3091018118 hasConceptScore W3091018118C46312422 @default.
• W3091018118 hasConceptScore W3091018118C49898467 @default.
• W3091018118 hasConceptScore W3091018118C512399662 @default.
• W3091018118 hasConceptScore W3091018118C71924100 @default.
• W3091018118 hasConceptScore W3091018118C94625758 @default.
• W3091018118 hasConceptScore W3091018118C98147612 @default.
• W3091018118 hasConceptScore W3091018118C98716237 @default.
• W3091018118 hasConceptScore W3091018118C99454951 @default.
• W3091018118 hasIssue "1" @default.
• W3091018118 hasLocation W30910181181 @default.
• W3091018118 hasLocation W30910181182 @default.
• W3091018118 hasLocation W30910181183 @default.
• W3091018118 hasLocation W30910181184 @default.
• W3091018118 hasOpenAccess W3091018118 @default.
• W3091018118 hasPrimaryLocation W30910181181 @default.
• W3091018118 hasRelatedWork W2045007867 @default.
• W3091018118 hasRelatedWork W2080870619 @default.
• W3091018118 hasRelatedWork W2107538442 @default.
• W3091018118 hasRelatedWork W2226555024 @default.
• W3091018118 hasRelatedWork W2579812122 @default.
• W3091018118 hasRelatedWork W2903423332 @default.
• W3091018118 hasRelatedWork W2999778959 @default.
• W3091018118 hasRelatedWork W4242453994 @default.
• W3091018118 hasRelatedWork W4385144538 @default.
• W3091018118 hasRelatedWork W979579442 @default.
• W3091018118 hasVolume "95" @default.
• W3091018118 isParatext "false" @default.
• W3091018118 isRetracted "false" @default.
• W3091018118 magId "3091018118" @default.
• W3091018118 workType "article" @default.