Matches in SemOpenAlex for { <https://semopenalex.org/work/W3091942009> ?p ?o ?g. }
Showing items 1 to 59 of
59
with 100 items per page.
- W3091942009 endingPage "43" @default.
- W3091942009 startingPage "31" @default.
- W3091942009 abstract "The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products. The analysis adopted a quantitative and analytical approach by administering structured questionnaires. The questionnaire developed based on the objectives of the research and the analysis of the relevant literature on green marketing, green brand awareness, and customer satisfaction. The results revealed green marketing had no influence on customer satisfaction in the case of the Pristine 8 + bottled mineral water customers. However, it was found that green brand awareness has a positive influence on customer satisfaction. Green marketing and green brand awareness simultaneously have a positive influence on customer satisfaction of the Pristine 8 + bottled mineral water brand. This study expands the scientific literature by providing empirical evidence on green marketing, green brand awareness on customer satisfaction that also can use as a consideration that might help companies to make decisions that will allow them to surpass their competitors through green marketing and green brand awareness, and to meet their customer satisfaction." @default.
- W3091942009 created "2020-10-15" @default.
- W3091942009 creator A5047337805 @default.
- W3091942009 creator A5087312326 @default.
- W3091942009 date "2020-09-01" @default.
- W3091942009 modified "2023-10-01" @default.
- W3091942009 title "DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY" @default.
- W3091942009 cites W1737060731 @default.
- W3091942009 cites W2004336976 @default.
- W3091942009 cites W2033262490 @default.
- W3091942009 cites W2043087423 @default.
- W3091942009 cites W2766807535 @default.
- W3091942009 cites W2894692680 @default.
- W3091942009 cites W3010900041 @default.
- W3091942009 cites W4206630012 @default.
- W3091942009 doi "https://doi.org/10.47535/1991ojbe109" @default.
- W3091942009 hasPublicationYear "2020" @default.
- W3091942009 type Work @default.
- W3091942009 sameAs 3091942009 @default.
- W3091942009 citedByCount "3" @default.
- W3091942009 countsByYear W30919420092021 @default.
- W3091942009 countsByYear W30919420092022 @default.
- W3091942009 crossrefType "journal-article" @default.
- W3091942009 hasAuthorship W3091942009A5047337805 @default.
- W3091942009 hasAuthorship W3091942009A5087312326 @default.
- W3091942009 hasBestOaLocation W30919420091 @default.
- W3091942009 hasConcept C112698675 @default.
- W3091942009 hasConcept C144133560 @default.
- W3091942009 hasConcept C152455256 @default.
- W3091942009 hasConcept C162853370 @default.
- W3091942009 hasConcept C191511416 @default.
- W3091942009 hasConcept C59345209 @default.
- W3091942009 hasConceptScore W3091942009C112698675 @default.
- W3091942009 hasConceptScore W3091942009C144133560 @default.
- W3091942009 hasConceptScore W3091942009C152455256 @default.
- W3091942009 hasConceptScore W3091942009C162853370 @default.
- W3091942009 hasConceptScore W3091942009C191511416 @default.
- W3091942009 hasConceptScore W3091942009C59345209 @default.
- W3091942009 hasIssue "2" @default.
- W3091942009 hasLocation W30919420091 @default.
- W3091942009 hasOpenAccess W3091942009 @default.
- W3091942009 hasPrimaryLocation W30919420091 @default.
- W3091942009 hasRelatedWork W1983532449 @default.
- W3091942009 hasRelatedWork W2115363045 @default.
- W3091942009 hasRelatedWork W2408876202 @default.
- W3091942009 hasRelatedWork W2417254332 @default.
- W3091942009 hasRelatedWork W2610169900 @default.
- W3091942009 hasRelatedWork W3121180949 @default.
- W3091942009 hasRelatedWork W3122028769 @default.
- W3091942009 hasRelatedWork W3209975098 @default.
- W3091942009 hasRelatedWork W4234273936 @default.
- W3091942009 hasRelatedWork W4386571612 @default.
- W3091942009 hasVolume "5" @default.
- W3091942009 isParatext "false" @default.
- W3091942009 isRetracted "false" @default.
- W3091942009 magId "3091942009" @default.
- W3091942009 workType "article" @default.