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- W3092175548 abstract "Business-to-consumer e-marketplaces are an important and fast-growing distribution channel. Nevertheless, there is a lack of literature that attempts to describe and classify business-to-consumer e..." @default.
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- W3092175548 date "2020-10-01" @default.
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- W3092175548 title "Marketing functions and B2C e-marketplaces: An exploratory analysis" @default.
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- W3092175548 doi "https://doi.org/10.1080/1046669x.2020.1828687" @default.
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