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- W3092603782 endingPage "102706" @default.
- W3092603782 startingPage "102706" @default.
- W3092603782 abstract "Despite the high relevance of Corporate Social Responsibility (CSR) in service businesses, investigations of its influence on the cruise sector are scarce. Relying on institutional theory, this study proposes a model with cruise customers’ trust and identification as the key factors between CSR reputation and customers’ loyalty. Using data from 292 cruise customers, results support the impact of customers’ perceived CSR reputation of cruise companies on two relational constructs and loyal behavior. Only customers’ identification mediates the relationships between reputation and brand loyalty. Thus, findings suggest that cruise customers likely form high-level loyal behavior when they perceive companies’ CSR activities and their similarities with such companies. From these significant findings, the authors draw several theoretical and practical implications, including the importance of enhancing the company’s focus on its CSR reputations. This study also provides directions to promote identity strengths for enhancing the impact of CSR reputation on company performance." @default.
- W3092603782 created "2020-10-15" @default.
- W3092603782 creator A5052146676 @default.
- W3092603782 creator A5056514295 @default.
- W3092603782 creator A5077255913 @default.
- W3092603782 date "2021-01-01" @default.
- W3092603782 modified "2023-10-04" @default.
- W3092603782 title "Impacts of cruise industry corporate social responsibility reputation on customers’ loyalty: Mediating role of trust and identification" @default.
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