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- W3092736556 abstract "With a network approach, we examine the case of the German far-right party Alternative fur Deutschland (AfD) and their potential use of a hashjacking strategy. Our findings suggest that right-wing politicians (and their supporters/retweeters) actively and effectively polarise the discourse not just by using their own party hashtags, but also by hashjacking the political party hashtags of other established parties. The results underline the necessity to understand the success of right-wing parties, online and in elections, not entirely as a result of external effects (e.g. migration), but as a direct consequence of their digital political communication strategy." @default.
- W3092736556 created "2020-10-22" @default.
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- W3092736556 date "2020-10-12" @default.
- W3092736556 modified "2023-09-27" @default.
- W3092736556 title "How to Hijack Twitter: Online Polarisation Strategies of Germany's Political Far-Right." @default.
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