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- W3094011352 abstract "This study centred on determining the position of advertising in strengthening the purchase decision of 21 st century business education students on cosmetic products in Enugu State. Two purposes of study and research questions guided the study. The study used Survey research design and was carried out in the University of Nigeria, Nsukka, Enugu States Nigeria. T he population was 215 students of Business Education in the department of Business Education University of Nigeria, Nsukka. Questionnaire was used for data collection. The instrument was validated by three experts. Cronbach Alpha Reliability Method was use d, and a general reliability coefficient of 0.84 was obtained. Data were analyzed using mean statistics. Generally, the study found out that advertising helps students' cosmetics consumers to having real knowledge of any cosmetic products before making dec ision to purchase them. Similarly, time, place and the style of presentation of products during advertisement have important roles to play in strengthening the impulse and routine purchase decision of business education students on cosmetic products. The s tudy recommended that Cosmetic producers should devise better means of advertising in this 21 st century in order to attract more customers to patronize their existing new products." @default.
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- W3094011352 date "2020-10-20" @default.
- W3094011352 modified "2023-09-23" @default.
- W3094011352 title "POSITION OF ADVERTISING IN STRENGTHENING THE PURCHASE DECISION OF 21st CENTURY BUSINESS EDUCATION STUDENTS ON COSMETIC PRODUCTS" @default.
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