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- W3094067616 endingPage "45" @default.
- W3094067616 startingPage "45" @default.
- W3094067616 abstract "The present paper aims at revealing and ranking the factors that most frequently cause bias in marketing-related publications. In order to rank the factors causing bias, the authors employed the Analytic Hierarchy Process method with three different scales representing all scale groups. The data for the study were obtained through expert survey, which involved nine experts both from the academia and scientific publishing community. The findings of the study confirm that factors that most frequently cause bias in marketing related publications are sampling and sample frame errors, failure to specify the inclusion and exclusion criteria for researched subjects and non-responsiveness." @default.
- W3094067616 created "2020-10-29" @default.
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- W3094067616 creator A5074190745 @default.
- W3094067616 date "2020-10-24" @default.
- W3094067616 modified "2023-10-13" @default.
- W3094067616 title "Assessment of Factors Causing Bias in Marketing- Related Publications" @default.
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