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- W3094100367 abstract "This module introduces the fundamental concept of Festinger’s Cognitive Dissonance and discusses its uses in the area of consumer behaviour. Specifically, the module discusses the fundamental experiment that led to the concept of cognitive dissonance before discussing how marketers utilize this understanding in order to reduce negative emotions after consumers purchase our products." @default.
- W3094100367 created "2020-10-29" @default.
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- W3094100367 date "2020-10-01" @default.
- W3094100367 modified "2023-09-23" @default.
- W3094100367 title "Festinger’s Cognitive Dissonance" @default.
- W3094100367 doi "https://doi.org/10.46290/cjok000002" @default.
- W3094100367 hasPublicationYear "2020" @default.
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