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- W3094371982 abstract "To enhance organisational reputation, entrepreneurs are frequently put in the centre of attention. Particularly social entrepreneurs, who combine pro-social and entrepreneurial identities, often represent their organisations. Yet, we know little about how the presentation of a leader influences organisational reputation. Results of a 2 × 2 × 2 pre-registered experiment indicate that a leader-centred communication barely influences the stakeholders’ perceptions. However, stakeholders have a significantly better perception of a social enterprise that presents a leader with salient society-oriented character traits (versus business-oriented character traits). This study contributes to social entrepreneurship and reputation research and reveals new insights for practice." @default.
- W3094371982 created "2020-10-29" @default.
- W3094371982 creator A5008941103 @default.
- W3094371982 date "2020-10-21" @default.
- W3094371982 modified "2023-10-15" @default.
- W3094371982 title "In the Centre of Attention: How Social Entrepreneurs Influence Organisational Reputation" @default.
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- W3094371982 doi "https://doi.org/10.1080/19420676.2020.1823456" @default.
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